Bombora | Launched
A Bombora-Powered Partner
Increasing business awareness, engagement, and revenue with SaaS.
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Launched Overview
Launched helps businesses grow by increasing their awareness, engagement, and revenue with Saas. The easy-to-use, self-serving campaign-building platform that your revenue team will love. Launched can put you in front of your ideal customer profile and spread your message to your prospects wherever they may be using leads on a cost-per-lead basis.
As a Bombora-Powered partner, Launched uses Bombora’s Company Surge® database to give our customers their ideal customer profile so their campaigns reach the right people audience.
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How does Launched use Intent data?
- Build targeted account lists (ABM lists) that enable our clients to execute awareness, engagement, and marketing campaigns toward their ideal customer profile. Additionally, our clients can cross-reference their target account list with Bombora data to obtain valuable insights on prospective customers who are currently showing intent around topics related to products and services similar to what they offer.
- By integrating Bombora’s database with our platform, our clients can effectively cross-reference their existing database with the dynamically expanding Company Surge® universe.
- Customers are empowered to preserve the derived insights as an audience upon successful execution and launch of a Bombora Company Surge® report. This audience can then be utilized for various marketing campaigns, such as email marketing, lead generation, programmatic advertising, and display advertising.
What are the benefits of this?
- Accelerate the identification of potential buyers – Minimize the duration spent on cold calls and emails by utilizing Company Surge® data, which provides comprehensive insights into your optimal customer profile.
- Enhance the rate of conversion – The data provided by Company Surge® is leveraged to craft customized leads aimed at enhancing the conversion rates and expediting the pace of deals.
- Intent data for market trends – Employing intent data enables customers to stay abreast of market trends and emerging technologies, thereby allowing them to sustain a competitive edge.
"Working with the team at Launched has brought us fresh well qualified leads which are at the right stage of their buying journey with real projects, and as a result we have seen valuable conversion into sales pipeline with a hungry sales team eager for more!"
Emma Dennard, VP Northern Europe, OVHcloud