One-of-a-kind Data Co‑op. B2B insights that drive big outcomes
Ten years ago we started building our B2B Data Cooperative, publisher by publisher, brand by brand, member by member.
Today we have a truly unique asset that brings together thousands of influential media destinations that reflect the full spectrum of B2B research and media consumption behavior.
What makes the Co‑op special?
Quality at scale
Our Co‑op is made up of 200+ publishers and brands and 5,500+ B2B media sites. Plus, new members are always joining. In 2024 we added 1,740+ new sites.
Exclusivity
86% of the data in our Co‑op is exclusively shared with Bombora for the purpose of deriving Intent. No other data provider has access to these signals.
Direct access
Bombora has direct relationships with Co‑op members and a proprietary Javascript tag on their websites. We can collect, retain, and transform research activity in ways no other B2B data provider can.
Your source for trusted
B2B data at scale
Proprietary tags: the power of direct access
Bombora is the only GTM data provider with a proprietary tag on the page of thousands of broad-scale and vertical-specific B2B media destinations. This results in high-quality data collected with privacy-aligned practices, so you can be confident bringing it into your models, tech stack, and commercial motions.
Full access
We capture engagement data from gated, paywalled, and open content—including text, form fills, downloads, and registrations—giving us a complete view of B2B media activity.
True engagement
We capture and process the depth of the interactions with content to derive topic engagement, which is used to build a baseline to measure changes in behavior.
Consent-driven
We collect consent in 100% of the billions of events that we capture. Our data are designed to meet the quality and privacy standards (e.g., GDPR, CCPA) of industry leading companies.
See Bombora solutions
in action
CyberRisk Alliance uses Bombora data solutions to engage high value prospects
Learn more“Bombora’s B2B Co-op is made up primarily of sites with exclusive relationships, allowing for a highly unique, future-proofed dataset.”
Forrester
“[Bombora is] a really supportive, incredible partner to go on the data journey with...as well as providing valuable insights into what's happening in the market and what's happening across so many tags and topics that are relevant to our customers.”
Director of Insights and Intelligence, Inbox Insight
“Bombora's Data Co-op is a truly unique source of B2B insights. For years we have done the hard and rewarding work of building 1:1 relationships with media companies. No one else can recreate this unique asset.”
Mike Burton Co-founder and EVP Strategic Partnerships, Bombora
Unlock the potential of the B2B ecosystem
Bombora was founded to benefit the B2B ecosystem by activating the full potential of its hidden signals. We apply a proprietary suite of advanced AI models, continuously trained for precision and industry relevance, to derive meaningful insights from the billions of data points in our Co‑op.
Data that lets you do big things
Company Surge® Intent data
Send the right message at the right time. Capture the true relevance and extent of customer behavior so you can target both high-potential and at-risk accounts with customized messaging and content.
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Identity resolution and enrichment
Turn anonymous visitors into known prospects. Develop comprehensive, accurate B2B segmentation that informs dynamic, real-time campaigns and improves marketing automation.
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Premium B2B digital audiences
Reach your ideal buyers, anywhere. Map accounts and persona-level identifiers to build custom audiences, or use prebuilt segments to deploy campaigns at scale across platforms and channels.
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