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The year in Intent report – 2025

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From instinct to insight: how publishers are shaping content with Bombora

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From signals to pipeline: 7 lessons for delivering efficient growth

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Intent data trends: AI infrastructure

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Unlocking personas within buying groups is key to GTM success

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Intent data trends: RTO versus remote work

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B2B marketers can achieve greater scale and better targeting with B2C channels thanks to new data infrastructure

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Building a durable GTM data foundation: lessons from the field

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Incorporating B2B Intent data into your digital advertising strategies

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The new publisher playbook: Using Intent data to win audiences and advertisers

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Beyond the AI disruption:
Bombora’s Data Cooperative continues to fuel the future

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Predictive power of Intent data

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