Triblio

What does Triblio do?

The Triblio Account Based Marketing (ABM) Platform leverages AI and Bombora’s Intent data to help marketing and sales teams identify target accounts and orchestrate multi-channel campaigns at scale. The platform impacts pipeline by:

  • Reaching the right buyers with account-based advertising
  • Engaging the entire buying group with web personalization
  • Activating sales at the right time with the right messaging
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Leveraging Intent data

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How can Intent data be used in Triblio?

  1. Dynamic Targeting – Triblio dynamic audiences can be filtered by Bombora Intent topics and Company Surge® scores to automatically add and remove accounts from campaigns based on intent.
  2. Smart Score – Bombora data feeds directly into the Triblio Smart Score, a live summary of your accounts’ key behaviors across all online, offline, 1st, and 3rd party channels.
  3. Sales Insights – Triblio enhances its account data with Bombora Company Surge®, making all insights available in a single view in CRM, Triblio, or email.
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What are the benefits of this?

  • Automatically start and pause campaigns for the right accounts, at the right time, through ads, web personalization, emails, and even sales outreach  
  • Use best-practice account segmentation with Bombora Intent topic clusters, and prioritize based on heavy topic interest
  • Understand the market landscape to inform sales around topic research patterns, track interest in competitors, and find churn risks

How does this apply to you?

Whether you’re a marketer, agency, or publisher, Company Surge® helps you prioritize resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up

Agencies

Deliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.

Dive in

Publishers

Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off

Alerts identify which accounts AEs should prioritize and what solution the accounts are interested in. It’s one of the marketing initiatives that our sales team has adopted the fastest. You get much better rates—open rates, click rates, response rates, you name it—if you start with Intent data.

Jessica_Garrett_Veristor

Jessica Garrett, Vice President of Marketing

Veristor

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Company Surge® Intent data triggers a ‘high priority’ task in Outreach when an account shows buyer intent, enabling sales reps to take immediate action to engage their top accounts.

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Uberflip offers a Bombora integration directly within its platform to provide Intent data powered content recommendations, and identify what topics users are most interested in based on previous browsing activity.

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    Uncover the secret of winning sales teams

    This ebook, 'Know your buyer: Why B2B sales leaders need Intent data to win' explains the precise ways leading sales organizations leverage Intent data to beat their targets. It's designed to help you visualize how your team will benefit from Intent data in your sales processes.

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