What does G2 do?

G2 is the world’s largest tech marketplace with over one million reviews. Businesses can discover, review, and manage the technology they need to reach their potential.

More than five million people visit G2.com each month to help them find and buy the best software for their businesses.

See how our customer, Gryphon Networks, put Bombora and G2 Intent data to work for increased sales efficiency.

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Leveraging Intent data


How can Intent data be used in G2?

Bombora provides Intent data insights for accounts showing interest across both G2 and the B2B Data Co-op, directly within my.G2.

  1. Monitor buyer research – G2 and Bombora surface behaviors of prospective accounts that are actively reviewing your product, category, and competitors.
  2. Inform outreach – Use Intent topics to craft messaging relevant to a business’ interests and research activity.
  3. Target new audiences – Use Intent signals as a driver to target accounts during the peak of their research phase, through G2’s many integrations.
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What are the benefits of this?

  • Increase response rates with faster, more personalized sales outreach that resonates with your prospects and engages them at the right time
  • Be more resource efficient by focusing on accounts already interested in your business, products, and services
  • Deploy timely campaigns as soon as Intent insights reveal an account with high intent, all within the platforms your teams know and trust
  • Increase customer retention by arming customer success with insights needed to surface, and communicate the right product improvements

How does this apply to you?

Whether you’re a marketer, agency, or publisher, Company Surge® helps you prioritize resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up


Deliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.

Dive in


Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off

Understanding our buyer's intent is critical to creating relevant touchpoints across sales and marketing that convert. The ability to pair 3rd party research with G2 intent will add yet another piece of the prospect's story happening outside of our domain, making it more accessible for us to become a part of it.


Hillary Lupo Carpio, Director of ABM


Browse other partners


Company Surge® Intent data triggers a ‘high priority’ task in Outreach when an account shows buyer intent, enabling sales reps to take immediate action to engage their top accounts.

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Company Surge ® Intent data combined with SalesIntel’s 95% accurate contact data identifies decision makers to target at the accounts which are showing buyer intent.

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Use RollWorks Account Intent to prioritize ad spend and use a campaign playbook that focuses ad targeting on accounts with strong market potential.

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B2B sales leaders need Intent data to win

Winning sales teams have a secret that puts them ahead when it comes to truly knowing their buyer: Intent data. This eBook explains how leading B2B sales organizations leverage Intent data to beat their targets. Grab a copy, and start your plan to beat competition to the finish line.

Get the eBook