6sense

What does 6sense do?

The 6sense Account Engagement Platform helps B2B organizations uncover anonymous buyer behavior, prioritize accounts, and engage buying teams with personalized, multi-channel campaigns.

6sense enables teams to predict revenue with insights that introduce opportunities earlier in the buying cycle and increase deal size.

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Leveraging Intent data

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How can Intent data be used with 6sense?

  1. Uncover accounts that are in market to buy – Company Surge® Intent data complements 6sense’s data to expand the platform’s view of B2B buyer behavior.
  2. Prioritize the best accounts and contacts – 6sense leverages intent, engagement, and historical data to identify the best accounts and personas to target in order to engage an entire buying team.
  3. Deliver consistent, engaging experiences at scale – Dynamically orchestrate campaigns to target accounts, reaching the right buyers with the right message at the right time—and across channels.
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What are the benefits of this?

  • Align sales and marketing activities against the best accounts to pursue
  • Increase sales and marketing pipeline and optimize budget spend on campaigns
  • Get into more deals earlier, and increase win rate
  • Expand up sell and cross sell opportunities while reducing risks of churn

How does this apply to you?

Whether you’re a marketer, agency, or publisher, Company Surge® helps you prioritize resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up

Agencies

Deliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.

Dive in

Publishers

Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off

With Bombora’s Intent data now integrated with the rich account data and activation capabilities in 6sense, our sales and marketing team is better positioned to identify customer demand and engage with the right buyers at the right time.

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Gladys Alegre-Kimura, Head of Marketing Operations

Aruba Networks

Browse other partners

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Outreach

Company Surge® triggers a ‘high priority’ task in Outreach when accounts show buyer intent, enabling sales reps to take immediate action to engage their top accounts.

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Terminus

Company Surge® data powers Terminus' triggers for intent and account-based ad campaigns. Know which topics to use when creating ads, collateral, and video to engage a target audience.

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LinkedIn

The Company Surge® integration for LinkedIn is always up-to-date, allowing you to set up a campaign each week that automatically refreshes accounts showing recent buyer intent, and removing outdated ones.

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10 questions to ask a B2B Intent data provider

As a new and niche tool with some nuances, B2B Intent data can be challenging to understand. Not all Intent data is equal in terms of data quality, ease of implementation, or privacy compliance. Here are the questions you need answers to.

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