What is a ‘surge?’
A ‘surge’ is when a company demonstrates an increased level of research activity or content consumption compared to its historical baseline. Companies ‘surging’ on certain topics are strong indicators of purchase intent for certain products or services.
What is a Topic Surge ScoreTM?
A Topic Surge ScoreTM, derived from Bombora’s Surge ScoreTM, indicates the intensity to which a company is surging on a particular topic compared to its historical baseline. Scores range from 0 to 100, where scores above 60 are considered to be surging.
Do I receive a Surge AlertTM when a target company is surging on topics that are relevant to me?
Currently, automatic notifications are not sent when a target company is surging on particular topics of interest. However, this is something that is being considered on the product roadmap.
How do you associate content with topics in your taxonomy?
Bombora actively monitors 3,200+ topics. When a new topic is added to the taxonomy, i.e. cloud security, machine learning is applied to train the models using hundreds of relevant content pieces that focus on cloud security to identify the context and patterns associated with that topic. When content is consumed across the co-op, Bombora captures the URL and the technology scans the page and scores the relevance and density (i.e. is the topic the focus of the content piece or mentioned briefly) of the content against topics in the taxonomy.
Beyond simply scanning for keywords, the models also consider the greater context of the page (i.e content about Facebook is also associated with social media). It then associates the content piece to all of the appropriate topic(s).
How often do you update your topic taxonomy?
Topics are added to the taxonomy every 1-2 months based on new industry trends and customer suggestions.
What is your pricing model?
Company SurgeTM is priced on monthly subscription fee based on the number of topics being monitored with a one-year minimum commitment. Please reach out to a Bombora account representative for more information.