Hushly drives qualified demand using Company Surge® and LinkedIn advertising

Building a new brand and making it standout in a competitive industry using Intent

Hushly is a simple, yet powerful SaaS marketing platform that turns would-be website abandoners into hand-raisers.

Like most new brands in a competitive industry, Hushly had aggressive expansion goals and needs to ensure budget is invested wisely.

Hushly placed its bets on Company Surge® and LinkedIn, resulting in 18X ROI and 7X improvement in website engagement.

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Hushly's journey

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Background

Hushly looked to marketing to transform its expansion goals into reality. It tested multiple advertising and social platforms over eight months to drive website engagement and conversions with its target audience of B2B marketing leaders.

LinkedIn outperformed the rest and became the most valuable paid advertising channel for Hushly.

 

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Challenge

While LinkedIn’s native targeting capabilities delivered impressive results, Hushly was looking for even greater efficiency and effectiveness. To reach its aggressive growth goals, it needed to deliver more qualified leads and pipeline value from the same advertising spend.

Hushly looked to augment LinkedIn’s native targeting capabilities with outside data that could increase performance.

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Solution

The recent integration of Company Surge® data with LinkedIn Campaign Manager enabled Hushly to automatically optimize already great results.

Using this solution, Hushly is able to focus its ad targeting on audiences actively researching topics related to its products. Each week, the data refreshes with new interested businesses and removes outdated ones.

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Results

By infusing Company Surge® data into LinkedIn campaigns, the results were two-fold in reducing costs and improving overall performance. Most significantly:

  • 54.5% drop in CPM and 79% drop in CPC
  • 498% jump in CTR
  • 7X improvement in website engagement (leader against other traffic sources)
  • 414% improvement in lead-conversion rate
  • 18x overall ROI from closed business

Everybody wins with Bombora

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up

Agencies

Deliver better results for your clients with highly targeted campaigns that focus on businesses showing intent.

Dive in

Publishers

Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off

Testimonial

Bombora's Company Surge® data coupled with LinkedIn sponsored content has increased our ability to reach and convert a highly engaged audience that’s in-market now for solutions we're selling.

James Kessinger

CMO, Hushly

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Supercharge LinkedIn campaigns with
Company Surge® data

Always target an interested audience on LinkedIn to optimize campaign performance and spend. Automatic updating of accounts interested in your brand, allows you to set-and-forget.

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