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Unlocking success: Exploring Bombora’s marketing applications

In today’s fiercely competitive marketing landscape, where every dollar spent can make or break your success, it’s time to discover a game-changing solution that will amplify the impact of your marketing efforts while keeping costs in check. Enter Bombora’s Intent Data Application Framework — a powerful toolkit that unleashes the full potential of Bombora’s Company Surge® Intent data, empowering marketers to drive laser-focused campaigns across multiple channels. 

Side note! Bombora has been acknowledged as a leader in The Forrester WaveTM report for B2B Intent data providers. Bombora’s Intent data — Company Surge® — methodology was noted in the report as a differentiator.

Imagine having access to a treasure trove of Intent data, ready to transform your marketing strategies and propel your campaigns to extraordinary heights. Brace yourself as we dive into this blog, and unveil four marketing use cases of Bombora’s Intent Data Application Framework and its unprecedented marketing impact.

Fasten your seatbelts and let’s dive in!

Bombora Intent data application framework

Bombora’s Intent data fuels all marketing applications

Programmatic advertising and paid social

With Bombora’s Company Surge® Intent data, marketing teams can improve the effectiveness of their programmatic display targeting and social media targeting while reducing ad spend. The data helps identify customers at the right time, allowing marketers to target their advertising efforts more precisely. This results in better ROI for advertising campaigns and more efficient use of advertising budgets.

An early adopter of Account-Based Marketing (ABM), Cloudera, an enterprise data cloud platform, wanted to better target only businesses interested in their offerings and ultimately increase engagement and awareness.

To further enhance their marketing efforts, Cloudera piloted a predictive model using historical information and Intent data. This model accurately predicted when target businesses might show interest in Cloudera’s products and determined which message to deliver for the best outcome. 

Cloudera implemented this model across programmatic display advertising campaigns to drive awareness and engagement among target businesses leading to impressive results. Cloudera plans to continue refining the model and exploring new use cases. 

Some of the notable outcomes include:

  • Cost per website landing was reduced by 50%.
  • Target-industry engagement increased by 50%.
  • Reach of target accounts improved by 96% compared to prior activities.

These results demonstrate the effectiveness of Cloudera’s approach in leveraging Company Surge® data to optimize their digital marketing efforts and achieve significant improvements in key metrics. 

Cloudera CS quote 4

Demand generation

In today’s business environment, marketing teams are always looking for ways to maximize their advertising spend and increase the efficiency of their demand generation efforts. With Bombora’s Company Surge® Intent data, marketing teams can focus their demand generation efforts on targets that are more likely to buy instead of wasting time and money on leads that are unlikely to convert. This leads to significant cost savings and increased efficiency across various demand gen functions, including content syndication, list buys, outbound prospecting, direct mail, email marketing, and events.

Site and chatbot personalization

Personalization has become a buzzword in the marketing world and for a good reason. Customers are more likely to engage with brands that provide personalized experiences. With Bombora’s Company Surge® Intent data, marketing teams can create a customized website experience based on who visits the site. This helps increase engagement and improve conversion rates. Chatbots can also be personalized based on the data, providing a more tailored experience for users.

Enhanced retargeting and search

Bombora’s Company Surge® Intent data optimizes retargeting efforts and search campaigns, resulting in higher conversion rates. The data can also be used to improve search campaigns by identifying keywords and phrases that are more likely to lead to conversions. 

In today’s business landscape, where every marketing dollar matters, Bombora’s Intent Data Application Framework emerges as a secret weapon for savvy marketers. The framework equips marketing teams with tools to elevate their strategies and drive unparalleled results across various channels. By tapping into the power of Bombora’s Company Surge® Intent data, businesses can precisely target their ideal customers at the perfect moment, leading to substantial cost savings, enhanced efficiency, and a significant boost in outcomes.

Whether transforming programmatic advertising, fueling demand generation, personalizing websites and chatbots, or unleashing the full potential of retargeting and search campaigns, Bombora’s Intent Data Application Framework revolutionizes how businesses achieve marketing success. Prepare to unlock new levels of growth and seize the competitive advantage with Bombora’s game-changing solution.

Stay tuned for our next blog to unlock the next level of success using Bombora Intent data. In this highly anticipated sequel, we delve into the realm of sales and explore Bombora Intent data applications that can supercharge your sales efforts. We will reveal three applications that will help your sales team optimize bandwidth, improve prospecting strategies, and shake up how you engage with potential customers.

Don’t miss out on this journey toward unprecedented sales impact!