Mastering First Party Data: Turning Anonymous Traffic into GTM Gold

In this webinar, we introduce Bombora’s Visitor Insights tool – an industry-leading identity resolution solution that uses our patented methodology bringing together deterministic, behavioral, and IP2C (IP to company) data to identify a site visitor with a high degree of accuracy and then enrich that account identity with extensive firmographic, geographic and behavioral data. 

Then, two Bombora customers, Korn Ferry and World Kinnect, share how they are using our Visitor Insights data today to identify and understand site traffic and behavior.