Understand and refine your GTM strategy with Bombora’s Insights suite
Bombora’s Insights suite provides intuitive data visualizations that allow customers to quickly derive valuable insights from all of our powerful data solutions—our industry-leading Company Surge® Intent data, our robust Visitor Insights identity and enrichment solution, and our proprietary B2beacon™ campaign measurement solution. No dedicated data analyst is needed to maximize the value of our solutions to a company.
Uncover strategic insights that can optimize GTM strategies, without a data analyst
Build a complete understanding of B2B research activity within your key accounts. Surface opportunities to expand your key account list by detecting Intent patterns across the market. Track Intent shifts across your sales cycle to clearly understand what buyers are exploring at every stage of the buying journey.
Use data visualization to easily identify the topics your ideal prospects and customers are consuming on your site and across the B2B web. Segment this data to understand opportunities for content and messaging differentiation across buying journey and customer experience. Apply these insights to develop site, chatbot content and event strategies to boost engagement and conversion.
B2beacon™ visualizations deliver indepth, B2B-centric views of digital campaign performance across and within accounts, buying group personas. Advertisers can apply granular understanding of engagement to identify opportunities for targeting and investment optimization.
Build a complete understanding of B2B research activity within your key accounts. Surface opportunities to expand your key account list by detecting Intent patterns across the market. Track Intent shifts across your sales cycle to clearly understand what buyers are exploring at every stage of the buying journey.
Powerful, intuitive dashboards that integrate data and reveal insights
Visitor Insights A comprehensive view of site visitors enhanced with B2B insights
Visitor Insights dashboards bring de-anonymized site visitor data to life with dynamic visualizations enriched with firmographic, demographic, and B2B Intent intelligence. Instantly spot high-value visitor segments, uncover content gaps, and identify opportunities to refine on-site experiences at every stage of the buying journey.
Market Insights A robust, longitudinal view of trends across the B2B web
Bombora Market Insights gives you visibility, both breadth and depth, into your target market’s complete B2B research activity over time. Identify emerging interests and industry trends and strategically segment your market based on historical patterns. Stand out by addressing unmet needs that competitors may overlook. Identify changes in the buyer journey and refresh strategies and campaigns in response to maximize returns.
B2beacon™ Granular campaign performance designed for B2B advertising
B2beacon™ B2beacon provides standardized performance metrics across the platforms, channels and ad formats B2B advertisers use most. Intuitive visualizations unlock powerful insights from complex data.
“With Bombora’s Insights suite we now have capabilities that allow for more precise and strategic decision-making across our B2B portfolio. The toolset Bombora provides allows us to be the experts in the market for our clients with a mix of media-attributed data and general market insights to tell compelling and data-backed stories to drive brand impact within our planning cycles.”
Just Global Kristy Derba-Strauss, Senior Director
"Bombora has really supported us in establishing our strategy, providing us key insights around the time of year where we see increase Intent of key themes we are looking to promote, core media channels our audience engages with, and channel spiking over time by our priority verticals."
Denstu B2B
What makes Bombora's
Insights suite different?
Bombora's Insights suite fuels powerful applications of all of our data solutions
Company Surge® Intent data
Our Intent data, derived from our one-of-kind Data Co-op, is called “the gold standard” by Forrester. Bombora’s Insights makes it easy to maximize the value from our Intent data by tracking changes in a single account's activity and surfacing research patterns across groups of accounts. Intuitive visualizations align teams around Company Surge® Intent-driven insights.
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Premium B2B digital audiences
Bombora’s Insights suite helps advertisers build and refine targeting strategies and digital audiences based on account and persona-level intelligence. Robust, log-level campaign measurement highlights areas for targeting optimization and provides justification for future advertising investment.
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Identity resolution and enrichment
Bombora’s Visitor Insights is designed to identify and understand the behavior of otherwise anonymous website traffic. Our Insights suite powers an integrated view across site engagement, digital campaign engagement and B2B Intent. This intelligence allows users to refine go-to market strategies and make smart investments.
Learn moreReady to power plan and measure your efforts?
Let's dive in. Make informed decisions, build intelligent strategies, and measure your efforts—with a comprehensive set of visualizations tailored to your business goals.
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