Reach your ideal B2B buyers with Bombora's comprehensive audience solutions
Build and activate audiences with the scale and depth needed to power high-performing campaigns.
“Bombora and LinkedIn helped drive a 41% lower cost-per-registration than the business-as-usual tactics used in the previous quarter.”
Brian Stoller Director of Performance Media at IBM
“[Bombora’s] iABM has enabled us to efficiently reach all of the accounts that we’re targeting and clearly measure delivery, resulting in higher CTRs and more accounts reached for programs we’re currently running on behalf of our brand partners."
Jacob Beck Group Director Programmatic at Dentsu
"We’re strong believers in using Intent data to be more targeted with our advertising and relevant with our messages. Using [Bombora's] Company Surge®, we’re already seeing improved results in engagement and click-through rates and we’re excited to expand our usage of Company Surge® across more programs."
Ken Suzuki Former Head of Marketing at 8×8
Target the right audiences
built from industry-leading B2B data
Precision targeting with flexible audience segmentation
Configurable Audience data sets that align with your strategy and campaigns. With over 450 B2B audience attributes built from Bombora’s exclusive data Co-op, the possibilities for personalized targeting are endless.
Activate audiences at all stages of the buying journey
Branding and awareness
Reach the right audiences with firmographic and persona-based targeting in display, video, and CTV channels.
Consideration
Focus your efforts on accounts researching your brand before they fill out a form. Engage companies interested in your products and services and layer in competitive research to optimize for accounts in the product consideration stage.
Lead generation
Convert in-market accounts with personalized campaigns via paid social and content syndication.
Retargeting
Continue engaging accounts off-site with personalized messaging that reflects their interests and stage of the buyer’s journey.
Omni-channel activation
Activate both custom and syndicated audiences effortlessly across display, video, CTV, audio, and mobile. Bombora’s direct integrations with the leading DSP, SSP, and DMP platforms give access to hundreds of distribution channels, ensuring your message will reach your target audience wherever they are.
Account-based marketing
Activate your ABM strategies across digital platforms and formats with custom audiences aligned to the critical attributes of your ABM audience (key account, functional role, seniority, level of buyer intent).
Bombora’s iABM in action
Read how iABM outperforms ABM platform in AppFolio’s head-to-head test
Read the case studyTailored solutions provide the flexibility and intelligence to create and reach your most relevant audience
Custom audience creation
Craft bespoke audiences tailored to match your unique business goals and layer on your target account lists, Bombora’s Company Surge® Intent data, and granular segments i.e. seniority and functional area. Activate across display, video, CTV, and social channels.
Extensive syndicated audience library
Access hundreds of pre-built, ready-to-activate audiences through our vast network of DSP and DMP partners. Quickly launch campaigns and reach influential audiences at scale.
Comprehensive measurement and insights
Elevate your targeting strategy with data-driven insights for intelligent campaign planning, segmentation, and content alignment. Measure campaign effectiveness with robust metrics to continually refine and optimize your approach, maximizing ROI.
Intelligent account-based marketing (iABM)
Further elevate your ABM strategies and address traditional challenges of ABM activation with Bombora’s iABM (intelligent ABM) solution: manage impression delivery across your complete account list, deliver personalized messaging to key accounts based on intent level, and get transparent account level reporting that provides full visibility into reach and return.
What makes Bombora’s
Audience data different?
It is high quality, publisher-sourced, flexible,
and backed by an expert team.
High quality
Bombora’s proprietary data graph gives us the ability to map accounts and persona-level identifiers to give visibility into functional role, B2B interests and more. This ensures the audiences our customers activate are strongly aligned with their target market and campaign objectives. Further, unlike many providers, our audiences can be activated widely across digital platforms and partners (e.g., social, CTV, display, direct to the publisher), ensuring that our customers are reaching their target audiences and target accounts where they are.
Publisher-sourced
Bombora’s Company Surge® Intent data, which is the foundation of many of our syndicated and custom audience capabilities, is sourced from the first and only B2B Intent Data Cooperative. Since inception, we have partnered with the top B2B websites and publishers to understand how businesses are consuming content and researching topics. Today our growing Co-op is comprised of more than 5000 of the most influential and highly trafficked B2B content destinations. Bombora has exclusive access to the data, for the purpose of identifying intent, from 86% of these publishers.
Flexible
Bombora’s custom and syndicated audiences are available via our direct integrations with the leading DSP, SSP and DMP platforms, which enable effortless activation across channels including social, CTV, display, direct-to-publisher, and more. We are investing in partnerships across the B2B ecosystem to ensure addressability at scale via alternative probabilistic and deterministic identifiers. We are committed to making our proprietary audience data easy to activate as the B2B landscape evolves or a customer’s infrastructure changes.
Our expert team
Bombora’s audience solutions data is backed by our expert Audience Desk, a team of data scientists and digital marketing experts who help customers and ecosystem partners build optimal company, role and interest-based audiences, aligned to strategic goals, with the potential to deliver campaign objectives and maximize ROI.
Explore how Digital Audiences can be used in combination with Bombora’s full product suite
Intent data
Leverage Intent data to coordinate your digital campaigns and sales outreach and engage accounts at the right time with the right messages.
Learn moreIdentity & Enrichment
Identify accounts visiting your site and build targeted campaigns to engage them. Capture site activity to measure campaign performance.
Learn morePlanning & Measurement
Visualize campaign performance and undercover insights to optimize audience configuration and campaign messaging.
Learn moreReady to power your growth and align your campaign strategy?
Make informed decisions, tailor your outreach, and drive meaningful growth—all while adhering to the highest standards.
Connect now