What is a Company Surge® Score?
Company Surge® is scored on a scale from zero to 100, at the business and location level. When a prospective customer has a Company Surge® Score above 60, it indicates that its content consumption on a specific topic is significantly above average.
How to use Company Surge®
Better segment and send relevant emails to interested people
Have more engaging conversations with higher likelihood buyers
Focus on interested buyers and tailor advertising messages for more efficient demand
Uncover anonymous website visitors to optimize ad campaigns and web content
Source events in areas with greater interest and send more targeted ads or emails to drive attendees
Identify and prioritize mutually interested leads using Intent to work strategically with channel partners and drive sales
Drive qualified demand for your business by being more targeted and efficient with your lead generation strategies
Uncover the content topics that your target accounts are interested in to drive better engagement
Add Intent to any data science model to drive more holistic and integrated sales and marketing strategies
Identify customers researching competitors to reduce customer churn and increase whitespace opportunities
Learn more about Company Surge®
Company Surge® infuses a data-driven approach for sales and marketing and helps to drive more qualified demand into the funnel, prioritize accounts and ultimately win more business.
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