What CEOs (and their CFOs, CROs, CMOs…) need to know about ABM
Hear from the experts on what to consider when moving to a unified account-based strategy
Account-based marketing works – when well-executed. But when it comes to building a successful account-based strategy, your entire organization needs to align on your go-to-market approach.
In this webinar, experts from Inverta and TOPO, now Gartner discuss how teams often underestimate the challenge of getting alignment across the board and understanding future implications.
Watch now to learn:
- Why the c-suite should care about ABM and the impact it will have
- 4 key areas that require evolution
- Common mistakes to avoid
- What to measure and why