Siemens uses Intent-driven, micro-targeted ads on LinkedIn

Programmatic inspiration to acquire new customers

Siemens monitors various topics based on what their target account list is consuming online.

When certain topics spike, like “RTLS” for “real-time locating systems”, Siemens is ready with account-specific ads on LinkedIn.

Siemens saw a rise in sales acceptance of MQLs from 1% to 90%

Consolidate account and buyer insights within demand generation campaigns

Non-traditional demand generation to shorten the sales cycle