Siemens uses Intent-driven, micro-targeted ads on LinkedIn
Programmatic inspiration to acquire new customers
Siemens monitors various topics based on what their target account list is consuming online.
When certain topics spike, like “RTLS” for “real-time locating systems”, Siemens is ready with account-specific ads on LinkedIn.
More insight from Siemens to inspire your intent-driven journey
Siemens saw a rise in sales acceptance of MQLs from 1% to 90%
Read the case studyConsolidate account and buyer insights within demand generation campaigns
See the solutionsNon-traditional demand generation to shorten the sales cycle
Watch the video