How to identify and reduce customer churn with Intent data
Identify at-risk customers and reduce churn using Intent data
According to Harvard Business Review, retaining your existing customers can be 5-25% less expensive than attracting new customers. Furthermore, Bain and Company found that a 5% increase in customer retention produces a more than 25% increase in profit.
When your customers aren’t fully satisfied, they start researching other solutions online. Intent data gives you an early warning indicator to help you proactively approach those customers – before they get a chance to leave you. The result? Happy customers and an increase in lifetime value.
Learn how to set up a health score and what actions to take when receiving churn signals.