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From traditional funnels to highly effective, scalable ABM: How Fortinet used Intent data

September 29, 2021

Learn how Fortinet developed a scalable model by which it could precisely identify when and how to engage its targeted companies, based on their research activity.

In this session, Hillary Lupo, Tim Freestone, and Alan Tarkowski discuss their approach to using Intent data to support Fortinet’s evolving Account-Based Marketing (ABM) strategy.