An in-depth look at the impact of Bombora’s data on publishers
Drive better efficiency and business outcomes for your publication and your advertisers
The big question publishers often ask is – what’s the impact on my publication if we join Bombora’s Data Co-op? Hear from Forrester Consultant Emma Conroy as she reviews the findings of The Total Economic Impact™ of Bombora for Publishers, a study conducted by Forrester Consulting on our behalf analyzing the value that our Co-op can provide your B2B publication, including:
- Increases in team productivity, advertiser win rates, and campaign retention
- $3.35 million net present value (NPV)
- 335% return on investment (ROI) over three years
- And more!
“What Bombora allowed us to do is really provide in-depth insights and answer almost any question that one of our partners may have on their audience."
Director of partnerships Business news publication