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An in-depth look at the impact of Bombora’s data on publishers

Drive better efficiency and business outcomes for your publication and your advertisers

The big question publishers often ask is – what’s the impact on my publication if we join Bombora’s Data Co-op? Hear from Forrester Consultant Emma Conroy as she reviews the findings of the Total Economic Impact™ of Bombora for Publishers, a study conducted by Forrester Consulting on our behalf analyzing the value that our Co-op can provide your B2B publication, including:

  • Increases in team productivity, advertiser win rates, and campaign retention
  • $3.35 million net present value (NPV)
  • 335% return on investment (ROI) over three years
  • And more!

“What Bombora allowed us to do is really provide in-depth insights and answer almost any question that one of our partners may have on their audience."

Director of partnerships Business news publication

Read the full case study