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Bombora Intent data can be used predictively in powerful ways, including revealing trending topics that are of critical importance across… Read More
For complex B2B sales, focusing on an individual lead is no longer tenable. A survey of B2B businesses found that an average of 13… Read More
Bombora Intent data can be used predictively in powerful ways, including revealing trending topics that are of critical importance across the B2B ecosystem. Because we… Read More
The time when B2B marketers only pursued audiences on purpose-built B2B channels is over. While business media and content syndication platforms remain vitally important,… Read More
Go-to-market success doesn’t begin with technology—it starts with clarity. In a recent LinkedIn Live, McKenzie Jerman, Bombora’s Senior Director, Partner Management joined Karan Chaudhry,… Read More
Intent data has become a must-have in digital advertising, but knowing where to start isn’t always clear. When used effectively, Intent can drive serious… Read More
In today’s B2B media world, Intent data isn’t just for targeting anymore — it’s becoming a strategic pillar for how publishers operate, grow,… Read More
Everywhere we turn, there’s a staggering statistic about the impact of generative AI on digital research and media consumption patterns. From the rapid… Read More
Throughout my career in media, I’ve rarely seen a time when publishers felt under so much pressure to address revenue concerns. Many of my media… Read More
AI advancements are fueling a resurgence for contextual advertising by unlocking more media real estate across more surfaces and powering more effective content… Read More
