What CEOs (and their CFOs, CROs, CMOs…) need to know about ABM
Why “trying ABM” is destined to fail, and what you need to do to succeed. Account-Based Marketing (ABM) is the latest… Read More
Resource Topic: Lead and account prioritization
Grow an ABM pipeline that matters the most to your bottom line – using Company Surge® & RollWorks
In an effort to make ABM pipeline growth attainable for businesses of all sizes, Starter package holders can now test Intent data for… Read More
The 5 best tips to get proven results with Intent data
79% reduction in cost per click? 300% increase in click-through rates? You’ve seen… Read More
Getting ‘personal’ with Intent data: How to drive 2X more B2B revenue in your ABM pipeline
It's a no-brainer. Intent data should always be paired with a thoughtful content marketing strategy. But what makes the difference in achieving proven results? Kristina Jaramillo, President of Personal ABM, tells us it's getting more personal with your target prospects, and understanding what may be influencing their individual frustration. Read More
B2B Intent data explained: What, where, how and why?
While organizations have depended on marketing analytics for years to drive their most critical sales decisions and activities, Intent data has opened new doors for increasing demand generation. Learn more about how to use Intent data to grow your B2B pipeline. Read More
B2B Intent data explained: 17 terms every B2B sales and marketing leader needs to know
A glossary of 17 Intent data terms and definitions that every B2B sales and marketing professional should know. Read More
