Inform and refine your GTM strategy with Bombora’s Planning & Measurement Suite
Enhance campaign planning, build a comprehensive market understanding, and measure outcomes with Bombora's Planning & Measurement Suite, a set of visual dashboards powered by our industry-leading B2B Intent data, robust site visitor identity data, and campaign performance metrics without the need for a data analyst.
“With Bombora’s Planning & Measurement Suite, we now have capabilities that allow for more precise and strategic decision-making across our B2B portfolio. The toolset Bombora provides allows us to be the experts in the market for our clients with a mix of media-attributed data and general market insights to tell compelling and data-backed stories to drive brand impact within our planning cycles.”
Just Global Kristy Derba-Strauss, Senior Director
“Data is a really big part of what we do, and the Bombora dashboards have allowed us to provide even more data than we were able to previously.”
Business news publication
“Bombora has really supported us in establishing our strategy, providing us key insights around the time of year where we see surging intent of key themes we are looking to promote, core media channels our audience engages with, and channel spiking over time by our priority verticals.”
Dentsu B2B
Access intuitive data visualizations and uncover strategic insights to optimize strategies without a data analyst.
Analyze intent activity over time to deeply understand research behavior
Aggregate accounts showing intent and profile them based on firmographic attributes to understand your Ideal Customer Profile (ICP) and identify white space opportunities to expand your key account list or addressable market (TAM). Or, profile a specific list of accounts and visualize changes in their level of intent by topic, over time, to understand research patterns.
Build personalized strategies based on digital research behaviors
Use data visualization to easily identify the topics your ideal prospects and customers are consuming on your site and across the B2B web. Segment this data to understand opportunities for content and messaging differentiation across the prospect’s buying journey. Then apply these insights to develop site and chatbot personalization strategies to boost engagement and conversion.
Holistic impact measurement
Bring together audience engagement performance, website visitor data, and Bombora’s B2B Intent data in a single location to get a holistic view of how marketing strategies and investments drive engagement within target accounts and audiences.
Powerful, intuitive dashboards
that integrate data and reveal insights
Audience Insights: A comprehensive view of your site visitors enhanced with B2B insights
Audience Insights gives your team a set of dashboards that combine Bombora’s Visitor Insights identity resolution data with our B2B Intent Data, giving your team a holistic view of the buyer’s journey. These easy-to-digest dashboards surface firmographic, demographic, and location-based insights allowing your team to build informed on-and-offsite engagement strategies.
Market Insights: A robust, longitudinal view of trends across the B2B web
Bombora Market Insights gives you visibility, both breadth and depth, into your target market’s complete B2B research activity over time. Identify emerging interests and industry trends and strategically segment your market based on historical patterns. Stand out by addressing unmet needs that competitors may overlook. Identify changes in the buyer journey and refresh strategies and campaigns in response to maximize returns.
Campaign Insights: Total visibility into campaign effectiveness and target account penetration
Understand the full buyer’s journey as your target audiences interact with your digital campaigns, conduct research across the B2B internet, and navigate your website. Measure the true reach, engagement, and performance of your campaigns.
What makes Bombora’s
Planning & Measurement Suite different?
It is high-quality, accurate, and backed by our expert team
High quality
Bombora’s Planning & Measurement suite works across all aspects of our solutions, helping customers unlock the full potential of our exclusive, high-quality data.
Our industry-leading Intent data is sourced from the first and only B2B Intent Data Cooperative. Our growing Co-op is comprised of more than 5000 of the most influential and highly trafficked B2B content destinations. Bombora has exclusive access to the data, for the purpose of identifying intent, from 86% of these publishers.
Proprietary
Our proprietary data graph gives us the ability to map accounts and persona-level identifiers to provide visibility into functional roles, B2B interests, and more. This ensures the audiences our customers activate are strongly aligned to their target market and campaign objectives. Our identity resolution applies a composite approach leveraging robust deterministic data sets as well as probabilistic methodologies (e.g., our proprietary work-from-home model). This sophisticated methodology delivers a highly accurate correlation between a site visitor and its respective company, seniority, function, role, and B2B interests, creating a comprehensive B2B profile.
Accurate
Bombora’s Planning & Measurement suite integrates our industry-leading Company Surge® Intent data with customers’ deanonymized website visitor traffic trends and campaign data, across first and third-party sources, to create an end-to-end view of a target market and key accounts across the complete buyer's journey. This holistic view enables our customers to more accurately evaluate the comprehensive impact of their strategies and investments, as well as the influence of an individual tactic or campaign.
Our expert team
Bombora’s Planning & Measurement suite has been developed by our team of data scientists, many of whom have been at the company since inception. These experts apply data visualization best practices to ensure that our customers can understand and action every insight. With these tools, Bombora’s data science experts can be an extension of our customers’ teams.
Learn how insights from the Planning & Measurement Suite can optimize usage of the full Bombora Suite
Intent data
Gain valuable insights about your target accounts’ intent trends and coordinate your outreach to engage accounts at the right time with the right messages.
Learn moreAudience Solutions
Unlock Audience Insights for enhanced Visitor Insights intelligence needed to build comprehensive website engagement strategies designed to convert.
Learn moreIdentity & Enrichment
Intelligently plan campaigns based on intent insights and visualize campaign performance to optimize timing and personalize messaging.
Learn moreReady to power plan and measure your efforts?
Let's dive in. Make informed decisions, build intelligent strategies, and measure your efforts—with a comprehensive set of visualizations tailored to your business goals.
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