Surf’s up in Salesforce – Intent data is available directly in the world’s leading CRM
December 16, 2016
See what your target accounts are actively researching right inside the account record in your Salesforce instance. Salespeople, account managers and marketing teams can now prioritize, target and customize their activities based on a common understanding of exactly which products their customers and prospects are interested in.
In an industry first, Bombora customers can now access our Intent data directly in the Salesforce interface.
The integration of Intent data into Salesforce marks the recognition that companies need to incorporate the highest quality data sources directly into their CRM to help them better target the right prospects, sell smarter, and create more relevant customer experiences. Accessible through the AppExchange, Salesforce users can now use the power of Intent data to get deeper and actionable insights about their target accounts, as well as create more intelligent processes across sales and marketing.
Bringing together sales and marketing
Intent data aligns sales and marketing around what companies are actually interested in and looking for and fuels multiple activities including:
- Strategic account engagement – Prioritize and customize an approach to target accounts based on research activity inside the target company
- Tailor field marketing activity – Plan activities in locations where key accounts are demonstrating an increased interest and tailor content to that interest
- Account-Based Ad Targeting – Deliver targeted programmatic display, paid social media and email only to companies that are actively researching
At Dreamforce in October, Heather Sutherland, Senior Director of Demand Generation at Cloudera shared how the company is using Intent data to do this:
Our Intent data can be added to any standard edition of Salesforce Sales or Service CloudTM. Contact us to find how you can activate Company Surge TM data today or use our demo tool to find out what topics your target audience is surging on.
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