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Oracle and Madison Logic Partner to Provide the Premier B2B Intent and Demographic Dataset

October 14, 2014

Alliance Combines Oracle’s Data as a Service for Marketing With Madison Logic’s Proprietary B2B Data Assets to Empower Advertisers With Advanced Data Intelligence, with over 100 Million Plus Anonymous Business Profile

NEW YORK, NY and LAS VEGAS, NV–(Marketwired – Oct 14, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced an exclusive partnership with Oracle’s Data as a Service for Marketing, an enterprise-ready data solution that provides the most comprehensive audience data marketplace with hundreds of integrations for marketing action.

The alliance provides B2B marketers with the ability to utilize the 100 million plus pool of targeted, real-time, anonymous B2B audience intent data to drive campaign reach and results. Unique to Madison Logic is its access to B2B audiences who have active intent to make a business purchase, a valuable signal for marketers who want to identify likely customers.

Targeting professionals at scale across multi-online and offline channels is an increasing challenge for B2B marketers. The new Madison Logic – Oracle alliance solves this challenge for B2B marketers, agencies, media planners and data buyers by providing them with the best way to identify and precisely target professionals at scale, at the right time and place. Now, Madison Logic’s B2B demographic and Predictive Segments are available as part of Oracle’s BlueKai Audience Data Marketplace and to Oracle Marketing Cloud BlueKai customers, enabling custom segmentation, ad targeting, analytics, and site optimization through integration with hundreds of partners for marketing action across online, mobile and social channels.

Through the integrated partner solution of Madison Logic proprietary data assets via Oracle’s Data as a Service and Oracle Marketing Cloud, marketers will be empowered to rapidly identify the professional and consumer segments most likely to yield exceptional marketing returns at scale.

Madison Logic is the largest aggregator of B2B Intent Data, tagging and monitoring the consumption of content across the B2B web, and organizing B2B buyers into targetable segments based on the topics they are currently engaging with. Madison Logic tracks over 1900 granular B2B topics across actions like search, white paper downloads, webinar and trade show registrations, article reads, video, social, IP and more. Then users are aggregated into over 60 scalable Predictive Segments, and accessible through Oracle’s BlueKai Audience Data Marketplace (ADM).

Madison Logic’s demographic data is categorized by Company Size, Company Revenue, Functional Area, Industry and Professional Group totaling more than 250 segments. For example, if an IT marketer wants to target business users by intent-based analytics ranging from company size, seniority, job function, industry and location, the brand can now buy ads aimed at business executives it knows are in the market for IT software, instead of having to buy several ads across a wide range of business websites.

“B2B marketers have long relied on marketing automation and sales efforts to reach their target audience but they are missing a huge opportunity to continue that dialogue across paid media,” said Pieter De Temmerman, VP of Oracle Data Cloud. “With Oracle Data as a Service for Marketing and our new B2B data partner, Madison Logic, marketers can now reach valuable, precise B2B audiences at scale, and uniquely identify audiences who have demonstrated an intent to make business related purchases.”

“Madison Logic is thrilled to serve as a branded data provider in Oracle’s BlueKai Audience Data Marketplace (ADM),” said Erik Matlick, CEO of Madison Logic. “We evaluated all of the options and it was clear that Oracle’s Data as a Service provided the greatest distribution and sales channel for Madison Logic’s premium source of B2B data.”

The partnership also creates the unique opportunity for Oracle’s Data and Marketing Cloud customers to tailor in-market attributes with Madison Logic’s business data to create rich, targeted segments such as in-market business travelers or business decision-makers researching specific topics, such as cloud computing.

Madison Logic is also pleased to announce the appointment of Greg Herbst as Vice President, Programmatic Data Solutions to lead the Oracle partnership. Previously, Greg was the Director of Data Solutions at Bizo where he ran the highly successful data partner and reseller programs, including their largest partner BlueKai. “The market is ripe for an improved B2B solution. Combining the largest intent data platform with B2B demographics to feed all the Oracle DaaS use cases, positions Madison Logic with winning marketing solutions for the brands,” says Greg Herbst.

To learn more about the new Madison Logic B2B segments, visit


About Madison Logic
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable.

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