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Bombora named a Cool Vendor in SaaS with innovative business models by Gartner

June 27, 2017

Intent data specialist helps B2B marketers identify interest by monitoring surges in content consumption

NEW YORK, NY--(Marketwired - Jun 26, 2017) - Bombora, a leading provider of B2B intent data, today announced that it has been named a "Cool Vendor," based on the "Cool Vendors in SaaS With Innovative Business Models, 2017" report by Gartner, Inc. The report looks at how vendors are getting creative with their SaaS models in an effort to stand out in a fast-growing subscription economy. According to Gartner, vendors selected for this report have "interesting, innovative disruptive business models."

Bombora aggregates the largest source of B2B intent, demographic and firmographic data, helping marketing and sales teams identify prospects that have displayed a strong indicator of purchase intent. Company Surge® reports are based on increases in content consumption around certain topics related to B2B advertisers' products.

Bombora's pricing model differs from traditional data businesses, with the business setting a price based on the number of topics a company subscribes to, rather than the number of users they can uncover. Bombora has taken a channel-agnostic approach and can deliver data directly via an interface, data feeds or through a variety of execution partners and resellers.

"We believe it's a true milestone to be recognized by Gartner as a Cool Vendor in SaaS for 2017," said Erik Matlick, founder and CEO of Bombora. "Our customers choose Bombora so that they may access the largest source of B2B intent data for use in their account-based marketing strategies. For us, being a 'Cool Vendor' serves as a validation of our 'everybody wins' approach to the ecosystem and the impact that our dynamic, quality Intent data is having across B2B sales and marketing."

Gartner, Cool Vendors in SaaS With Innovative Business Models, 2017, 31 May 2017

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