Always On audiences boosts DWA B2B programmatic campaign KPIs by over 100%
July 13, 2018
Timing and relevance are everything when it comes to advertising. Attention spans are short. And click-throughs are few and far between. DWA is helping clients cut through the clutter. Using Bombora’s Always On audiences, DWA is helping its clients reach the audiences interested in what they sell.
Bombora’s Always On audiences is empowering B2B marketers and agencies to continuously reach the most qualified in-market prospects programmatically. Since using Always On audiences, several of DWA’s clients KPIs increased by 100% or more.
“Bombora’s Company Surge® data is already valuable for identifying which parts of our clients’ target audiences are likely to engage. Now, with its automatically refreshed audiences [Always On audiences], we always know which accounts to pursue with targeted advertising,” said Krish Sailam, Global VP of Programmatic, DWA
Always On audiences continually optimizes campaigns based on intent topics related to a marketer’s products or services. This capability allows B2B marketers to dynamically target the 10 to 20% of their addressable market that is most likely to respond to their messaging and convert into revenue opportunities.
Set and forget for maximum performance
Typically B2B marketers and agencies have to manually build and activate audiences based on intent, firmographic and geographic attributes. Always On audiences helps minimize the time spent manually updating campaigns and maximize effectiveness.
Defeating data decay to target fresh in-market prospects
Another challenge marketers and agencies face with manually updating campaigns is the potential for data decay. This means that they are potentially pushing ads to prospects no longer in-market. Always On audiences guarantees that these campaigns are continuously using fresh Company Surge® data to reach in-market prospects.
To find out more about Always On audiences, please contact us.
Parts of this post were first published on PR Newswire.