Stop guessing. Build smarter B2B campaigns and reach your ideal audience with Bombora.
Bombora's B2B digital audiences give advertisers the precision, scale and performance measurement insights to power high-performing campaigns.
Precision. Scale. Intelligence.
We transform data into high performing, addressable audiences
Bombora empowers digital advertisers to build audiences that align with their marketing and advertising strategies.
600+ pre-built B2B audiences that are ready to activate. 6,350 firmographic, B2B demographic, and behavioral attributes that can be combined for infinite custom audience creation.
Bombora is the only B2B digital audience provider to offer measurement on a campaign by campaign basis. With B2beacon™, B2B advertisers can have accurate, granular performance measurement, at the account and buying group persona level, without an upfront commitment or a subscription to an ABM platform.
Bombora’s digital audiences, powered by the latest targetable IDs, can be activated seamlessly across all leading DSP, SSP, and DMP platforms.
Bombora empowers digital advertisers to build audiences that align with their marketing and advertising strategies.
600+ pre-built B2B audiences that are ready to activate. 6,350 firmographic, B2B demographic, and behavioral attributes that can be combined for infinite custom audience creation.
Build the ideal B2B
audience, at scale
audience, at scale
Bombora, the leading provider of B2B digital audiences, provides infinite opportunities for advertisers to build audiences that meet their campaign objectives.
6,350 firmographic, B2B demographic, and behavioral attributes can be activated, combined, or overlaid on target account lists. Bombora’s 19,000+ Company Surge® Intent data topics can be layered on any custom audience, or activated as its own audience.
600+ off-the-shelf audiences predefined by function, role, B2B interest area and more, can be quickly activated for immediate impact.
With Bombora, precise audience segmentation does not force advertisers to forgo scale. Bombora’s audiences are 5X larger than other B2B audience providers across key segments.
Activate account-based
marketing (ABM)
marketing (ABM)
Bombora brings ABM strategies to life – fast. Bombora’s proprietary B2B identity graph transforms key account lists into addressable audiences that can be activated across channels and platforms. Bombora’s Company Surge® Intent data can be layered on key account lists to identify high propensity, in-market accounts and prioritize advertising investments.
Harness unique B2B signals to reach
new audience segments
Today, businesses can observe endless streams of B2B data. Historically, many of the most powerful predictive signals are locked in silos and hard to mobilize.
Bombora unlocks valuable signals, transforming insights and observations into high-potential addressable audiences that power digital advertising. These exclusive audiences are deployable across the ad tech ecosystem and are only available from Bombora.
Company Surge®
Intent-based audiences
Reach in-market accounts when it matters. Bombora’s Intent-based audiences empower advertisers
to target accounts that are actively researching products, services, competitors or any predictive set of topics. Our Intent-based audiences are built in real-time using our industry-leading Company Surge® Intent models.
Visitor Insights (first-party
data) – based audiences
Unleash the power of first party data. Bombora gives brands the power to unlock the full potential of their first-party data. We transform website traffic—including both known and unknown visitors—into addressable digital audiences that can be deployed in real time across the ad tech ecosystem.
Bombora’s Curated
Ecosystem Audiences
Bombora partners with authoritative B2B data sources like Crunchbase, Definitive Healthcase, G2 and HG Insights to transform their proprietary signals into addressable digital audiences. These exclusive audiences and proprietary targeting attributes can be combined or layered with any of Bombora’s custom or off-the-shelf audiences to achieve the precision an advertiser needs.
Measure what matters
to B2B advertisers
Measure what matters
to B2B advertisers
B2beacon™, Bombora’s proprietary digital campaign measurement solution, is intentionally designed to give B2B advertisers the visibility they need to evaluate impact and optimize campaigns. B2beacon™ provides granular, descriptive reach and engagement metrics at the account, buying group and persona level, powered by unparalleled match rates.
Learn more about B2beacon™
Achieve true
omni-channel
activation
Achieve true
omni-channel
activation
Many advertisers think multi-channel means omni-channel. But simply being present everywhere isn’t enough. Bombora’s direct integrations with all of the leading advertising platforms empower advertisers to activate their target audience in a unified way, across hundreds of channels including social, CTV, display, direct-to-publisher, and more.
TEST
TEST
Leading advertisers and agencies trust Bombora
What makes Bombora's
digital audiences different?
They are high quality, deployable everywhere and backed by our team of experts
Explore how digital audiences can be used in combination with Bombora’s full product suite
Company Surge® Intent data
Leverage Intent data to unify your marketing campaigns across your CRM, ABM platform, and other tools in your Martech stack so you can empower your sales teams to engage accounts at the right time with the right messages.
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Identity resolution and enrichment
Identify accounts visiting your site and build targeted campaigns to nurture them and move them through your pipeline. Understand anonymous site activity to measure marketing campaign performance.
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Planning and measurement
Visualize historical first-party digital engagement trends and inform intelligent GTM strategies.
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