Bombora Intent data now available in the Real-Time Customer Data Platform B2B Edition of Adobe Experience Platform

Marketers have a slew of data at their fingertips. Orchestrating different data types from different sources, in unison, while also ensuring accurate segmentation proves to be a challenge.

Bombora is known for its industry-leading B2B data, which is deployable whenever, wherever, and however our clients need it. We are thrilled to announce that we are now making it even easier to use our data through an expanded, premium partnership with Adobe. 

Bombora/Adobe joint customers can now activate our Company Surge® Intent data to enhance segmentation and targeting in Adobe Real-Time CDP B2B Edition within the Adobe Experience Platform (AEP).

This powerful combination allows enterprises to easily combine Bombora’s Intent data with their own first-party data, and any other third-party data accessible through Adobe, to create custom segmentations that can be deployed across GTM use cases and connected activation tools and platforms.

A partnership that’s changing the game

This groundbreaking partnership redefines B2B precision marketing by blending Bombora’s unparalleled Intent data with the longstanding data capabilities of Adobe. Together, we empower businesses to identify and engage high-value prospects with unmatched accuracy. Transform Intent data into actionable insights that drive measurable results.

Scale and execution that you can trust

• Bombora’s proprietary identity graph combines account and persona-level attributes with a multitude of digital identifiers.
• Execute distinct B2B audiences at scale across platforms and channels.

Hone your segments and target to buying stages

• Bombora’s Intent data reveals exactly where buyers are in their decision-making process.
• Tailor your strategy to each stage of the funnel.

A new era of data orchestration

• Bombora’s custom and syndicated audiences can be activated with the leading DSP, SSP, and DMP platforms and channels including social, CTV, display, direct-to-publisher, and more.
• Power ABM strategies with Bombora’s premium audiences mapped to your target account lists.

Maximized results across channels

• Optimize your targeting, engagement, and conversion rates across channels.

The most reliable source of B2B data on the market

The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a kind Data Cooperative—enabling a holistic view of an account’s research and consumption behavior. We derive actionable insights from our data that make it possible for brands to identify, understand, and engage their prospects and customers, throughout the buyer and user experience, across the activation platforms of choice.

Quality at scale

• Ongoing investment in our Data Co-op ensures we are collecting a comprehensive view of consumption and events across verticals, topics, and formats, and keeping pace as the B2B media landscape evolves.
  • 1000s of sources: publishers and websites
  • 10s of thousands of topics updated frequently
  • Billions of consumption events every month
• 86% of the data in our Co-op is shared exclusively with Bombora for the purposes of deriving Intent – no other Intent data provider has access to these highly relevant signals

Deployable everywhere

• Bombora’s data solutions easily flow into and across your commercial tech stack and partner network, and throughout your team’s existing motions, workflows and data models—giving you the freedom to use Bombora data and apply the comprehensive insights from our B2B Data Co-op, where, how and when you want.

Trusted partnership

• Bombora has more than a decade working in B2B data. We created the B2B Intent data category. We are the leading global provider of B2B digital audiences.