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Bombora | Loominance

A Native Integration

Data Orchestration Platform that delivers actionable account intelligence each week.

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Loominance Overview

Loominance is a Universal Data Orchestration Platform that delivers actionable account intelligence to sales, marketing, and channel teams. Loominance and Intent data easily transform disconnected data from anywhere across the business into prioritized opportunities and accelerated revenue.

As a Native Integration partner, Loominance allows Bombora customers to access their full data volume directly in its platform.

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How does Loominance use Intent data?

  1. Sales priority reports – Loominance uses Intent data to produce weekly ‘Territory Priority Summary Reports’ for sales, which provide an up-to-date ranking of unique account opportunities.
  2. Account intelligence – Company Surge® data appends to lead and contact data to better inform lead lifecycles.
  3. Partner list enrichment – Channel partner account lists with Intent data help partners focus on the right accounts in unison to avoid channel conflicts.

What are the benefits of this?

  • Improve conversion rates by 2-3x and reduce the number of days to close deals by 40%
  • Align sales and marketing account prioritization processes and deliver sustainable and attributable revenue
  • See value in days by building account based workflows on a scaled, automated data orchestration platform

"Not only has Loominance yielded better conversation rates, but this data has encouraged senior sales reps who were initially closed off to participate since they can better understand how to approach a cross-sell conversation with their existing customers."

Senior Global Partner Go-to-Market Manager at a Leading Networking Company

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