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Bombora | FI Navigator

A Bombora-Powered Partner

Transform your B2Bank prospecting with the precision of Intent data and the depth of financial institution intelligence. FI Navigator’s comprehensive banking analytics combined with Bombora’s Company Surge® Intent data delivers the timing and insights you need to engage the right financial institutions at exactly the right moment.

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FI Navigator overview

FI Navigator’s data analytics platform transforms B2Bank Go-To-Market for banking’s leading vendors and advisors. Covering every U.S. financial institution, FI Navigator’s comprehensive data details institution strategy, performance, deployed technologies, retail and business offering, contact info, purchasing behavior, job postings, and more.

FI Navigator delivers one platform to identify higher-probability FI prospects, engage credibly as an advisor, and inform market strategy towards accelerating your B2Bank revenue growth. The integration of Bombora’s Company Surge® Intent data adds timing precision to this comprehensive banking intelligence.

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How is Bombora used with FI Navigator?

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Timing is everything

Discover financial institutions that are actively investigating purchase with Company Surge® Intent data - complementing FI Navigator’s deep banking vertical knowledge.

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Product-level precision

Create product-specific audiences of actively researching institutions for laser focused campaigns.

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Getting it right

Scale your B2B bank sales and marketing model to engage the right accounts/personnel with the right message - at precisely the right time.

What are the benefits of using Bombora + FI Navigator?

  • Enhanced prospecting: improved ability to pinpoint higher-probability conversion candidates by identifying those engaged in active research of related topics.
  • Shortened sales cycles: prioritization of FI accounts primed for sales engagement leads to shorter cycles and higher conversion rates.
  • Aligned B2B bank GTM: stronger marketing and sales alignment on the FI accounts most likely to engage and convert.

 

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