Bombora | Audyence
A Bombora-Powered Partner
The industry’s first programmatic lead generation platform for B2B brands and their agencies is now bringing full transparency and greater quality to leads being procured with the addition of Bombora targeting and Intent data.
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Audyence overview
Audyence is the first DSP (Demand Side Platform) for lead generation buying. For B2B Brands and Agencies requiring delivery of qualified revenue opportunities to sales team, the platform is designed to make demand creation campaigns easier to implement at a lower cost and with full transparency to suppliers resulting in better performance.
Audyence’s goal is to transform B2B demand for the betterment of marketers, helping them deliver greater value to their stakeholders and customers, and setting the standard in campaign performance, efficiency, scalability and transparency.
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How is Bombora used with Audyence?
To build a lead gen RFP
Ensure the leads that you are buying from content syndication partners are showing intent on certain topics or categories that are relevant to your solutions
To size an audience
Estimate, in real-time, the size of the demand audience you want to go after using Bombora Intent signals
What are the benefits?
Customers who use Audyence + Bombora will benefit from transparency, cost savings, and efficiency.
- Transparency: Buyers and Agencies know which suppliers are generating their leads, and the performance metrics being driven from their campaigns, allowing for campaign optimization
- Cost Savings: By connecting buyers with suppliers through an exchange, expect an overall CPL reduction of up to 50% while also reducing labor and process hours
- Efficiency: Through a singular RFP process, time to market is reduced from an average 44 days to a mere 24 hours
Audyence is built on transparency
Speed to market
Data-powered automation tools that cut time to plan, negotiate, allocate, and activate campaigns to as little as 24 hours.
Scalability
Direct access to largest marketplace of B2B content syndication inventory giving brands unprecedented scale.
Negotiating power
Competitive bidding gives brands negotiating power and improves ROI.
Lead and data quality
Data verification and engagement tracking technology that eliminates duplicates, inaccuracies, and fraud.
Optimizability
Full control to make real-time optimizations across all publishers with a few clicks. Change assets, flight dates, publisher allocations and more.
ROI performance
Higher quality leads at more competitive prices, improving current content syndication ROI by 2X on average.
“Working in the Audyence platform is extremely easy. Building and activating a campaign took me just minutes and with their highly efficient CPLs and supplier transparency, the Audyence team really delivers on their promises."
Brea Rosario Sr. Digital Marketing Manager, Veeam
“The Audyence Platform is the first programmatic media platform offering advertisers cost-per-lead inventory at scale with workflow automation fueled by AI & ML. We stand by simplifying the process, improving quality and reducing costs for our customers.''
Karl Van Buren Co-Founder and CEO, Audyence