Bombora | 7EDGE
A Bombora Service Partner
Consulting on implementing and operationalizing Intent data for B2B digital strategy.
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7Edge Overview
7EDGE is a strategic consulting firm focused on the digital transformation of brands and businesses. People7 is an all-inclusive marketing solution that takes an Account-Based Marketing (ABM) approach to help marketers identify and target their accounts across all channels and devices.
As a Service partner, 7EDGE offers Bombora customers consulting on activating and operationalizing Company Surge® for B2B strategy.
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How does 7EDGE use Intent data?
- Identify in-market accounts – Company Surge® data shows accounts from both on and off ABM lists, with a high propensity to purchase.
- Audience segments – Intent data is combined with predictive signals and firmographic data to build target audiences from an ABM list.
- Marketing automation – Intent data is used in platforms for re-engaging dormant accounts, timely and targeted emails, amplification of lead scoring, and executing ad campaigns.
- Programmatic and social ads – 7EDGE uses Intent insights within your ad network of choice to target B2B decision makers from the accounts showing purchase intent.
What are the benefits of this?
- Empower sales with Intent-based predictive account lists
- Smarter marketing that enables you to reach ideal buyers that are primed for purchase
- Improve content with relevant messaging on topics that are showing a spike in consumption compared to a historical baseline
