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Bombora | 7EDGE

A Bombora Service Partner

Consulting on implementing and operationalizing Intent data for B2B digital strategy.

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7Edge Overview

7EDGE is a strategic consulting firm focused on the digital transformation of brands and businesses. People7 is an all-inclusive marketing solution that takes an Account-Based Marketing (ABM) approach to help marketers identify and target their accounts across all channels and devices.

As a Service partner, 7EDGE offers Bombora customers consulting on activating and operationalizing Company Surge® for B2B strategy.


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How does 7EDGE use Intent data?

  1. Identify in-market accounts – Company Surge® data shows accounts from both on and off ABM lists, with a high propensity to purchase.
  2. Audience segments – Intent data is combined with predictive signals and firmographic data to build target audiences from an ABM list.
  3. Marketing automation – Intent data is used in platforms for re-engaging dormant accounts, timely and targeted emails, amplification of lead scoring, and executing ad campaigns.
  4. Programmatic and social ads – 7EDGE uses Intent insights within your ad network of choice to target B2B decision makers from the accounts showing purchase intent.


What are the benefits of this?

  • Empower sales with Intent-based predictive account lists
  • Smarter marketing that enables you to reach ideal buyers that are primed for purchase
  • Improve content with relevant messaging on topics that are showing a spike in consumption compared to a historical baseline


How does this apply to you?

Intent data for Sales

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Intent data for Marketing

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Intent data for Agencies

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Intent data for Publishers

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Ready to get started?

Request a Demo