Measure what matters in B2B advertising. Get the insights advertisers need to evaluate performance, optimize campaigns and maximize returns.
B2beacon™ is Bombora's proprietary digital campaign measurement solution. Unlike measurement tools designed for consumer advertising, B2beacon™ is purpose-built for the complexities of B2B advertising. It provides granular reach and engagement metrics at the account and persona level, and is available for any Bombora custom built audience across the platforms and channels that B2B advertisers use most.
With B2beacon™ we’ve built something different (and powerful)
A complete, high-fidelity view of campaign performance from accounts to personas
Granular visibility
Measure reach and engagement at the account and persona level–directly connecting campaigns with business outcomes.
Unparalleled match rates
With match rates above 85%, B2beacon™ overcomes the limits of tag-based measurement to deliver a complete view of campaign performance.
High-fidelity reporting
Direct log-level integrations with leading DSPs and SSPs ensure more accurate, transparent reporting than walled gardens.
Flexible activation
Campaign reporting is delivered on-demand without the burden of ABM platform subscriptions or long-term commitments. Delivered in various easy-to-digest formats, B2beacon™ powers seamless cross-team sharing that provides stakeholders with actionable intelligence.
Actionable side-by-side analytics
Standardized metrics and visualizations provide a reliable way to measure performance across platforms and ad formats, unlocking powerful insights from complex data.
Leading B2B brands and agencies trust B2beacon™ for measurement
B2beacon™ delivers much higher match rates and measures engagement on channels like CTV where traditional attribution falls short.
Read the MiQ case study
B2beacon™ outperforms ABM platform on all key metrics including account penetration, engagement and cost.
Read the AppFolio case study
B2beacon™ unlocks elevated key account engagement and media efficiency for a category leading B2B retailer.
Read the Gradiant case study
Interactive, intuitive performance dashboards make it easy to distill insights
Take a guided tour of B2beacon™ and explore our measurement capabilities for B2B.
AI-powered account-level
frequency capping when
advertisers want it
AI-powered account-level
frequency capping when
advertisers want it
AI-powered frequency capping balances impression exposure across a target account list, enabling broad account penetration and strong alignment with campaign goals.
B2beacon™ is rolling out
across leading platforms
and channels
B2beacon™ is rolling out
across leading platforms
and channels
What makes Bombora’s
campaign measurement different?
Proprietary methodologies
B2beacon™ is built on Bombora’s proprietary B2B data graph, which maps account and persona-level attributes to billions of anonymous digital identifiers. Direct integrations with leading DSPs and SSPs enables log-level measurement, eliminating the gaps and inconsistencies of tag-based approaches. The result is consistently higher match rates and a more complete view of campaign performance.
By linking originating IDs to employee devices and enriching them with Bombora’s B2B attributes, B2beacon™ delivers a reliable campaign measurement framework with an accurate representation of reach and engagement across accounts and buying groups.
Trusted expert team
A team of B2B audience strategists and product specialists work closely with brands and agencies to ensure measurement aligns with campaign goals, helping teams interpret results and tailor insights to business objectives. Their guidance is grounded in the industry expertise of Bombora’s data science and engineering teams, who are responsible for B2Beacon™’s measurement foundation. Together, they deliver the technical precision and hands-on expertise needed to support B2B advertisers through every stage of campaign planning, optimization, and reporting.
How it works with our suite
Company Surge® Intent data
Company Surge® Intent-based digital audiences enable advertisers to reach accounts that are actively researching products, services, or any predictive set of topics. B2beacon™ demonstrates the impact of Intent-based targeting strategies and provides the rationale for investments.
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Premium B2B digital audiences
Bombora empowers digital advertisers to build audiences that align with their marketing and advertising strategies. B2beacon™ measures any Bombora custom digital audience, delivering insights that inform targeting optimizations and maximize return on investment.
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Identity resolution and enrichment
Combine site visitor engagement powered by Bombora’s Visitor Insights with B2beacon™ insights to build a complete picture of key account and persona level engagement with marketing.
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