Author: Marketing Bombora
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Interested in becoming a data-driven organization? Learn how Juniper Networks became a data-driven organization by using Bombora’s Intent data to transform itself from a traditional… Read More
How sales team are using Intent data Juniper Networks is using Intent data to build dashboards that are specifically designed for account managers to target… Read More
How Juniper Networks uses Intent data Juniper Networks is able to structure the right campaigns with the right message for each stage of the buyer… Read More
Marketers have come a long way from posting billboards and taking ads out in newspapers. Or have we? Whereas digital marketing feels different to us,… Read More
The 2021 Earth Day theme is ‘Restore Our Earth™’ and with the official event focused on emerging green technologies, and innovative thinking to restore the world’s ecosystems, it's a good time to look at how you can be sustainable across your marketing and climate change efforts. Read More
et’s talk about ABX (account-based everything) paired with the power of Intent data. By focusing on a coordinated customer experience with 360-degree visibility of accounts actively searching your products and services, this duo is the ultimate informant and the next chapter of ABM. Here’s why. Read More
It’s not an industry secret that most B2B organizations in 2021 face similar challenges. If they’re interested in account-based marketing (ABM) or ABX (account-based everything/experience), those challenges most likely fall under the same umbrella: aligning internal teams and working with limited resources. Here's how Bombora's Intent combined with the power of Hubspot can help. Read More
Prioritize SDR activity using Intent data and HubSpot workflows A memorable conversation with an ideal prospect at the wrong time prompted Turtl to realize they… Read More
Account-based Everything (ABX) drives the alignment of sales and marketing departments, who are collaboratively targeting the same prospects. ABX + Intent data helps teams increase… Read More
There’s no doubt B2B marketers have more information at their fingertips, but how exactly can they use Intent data to gain a more competitive position in achieving market leadership, and ultimately increase marketing ROI? Read More