Author: Marketing Bombora

Juniper Networks’ journey to becoming a data-driven marketing organization


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Interested in becoming a data-driven organization? Learn how Juniper Networks became a data-driven organization by using Bombora’s Intent data to transform itself from a traditional… Read More

How sustainable marketing can improve the digital ecosystem

The 2021 Earth Day theme is ‘Restore Our Earth™’ and with the official event focused on emerging green technologies, and innovative thinking to restore the world’s ecosystems, it's a good time to look at how you can be sustainable across your marketing and climate change efforts. Read More

How sustainable marketing can improve the digital ecosystem

Why ABX with Intent data is the future of ABM

et’s talk about ABX (account-based everything) paired with the power of Intent data. By focusing on a coordinated customer experience with 360-degree visibility of accounts actively searching your products and services, this duo is the ultimate informant and the next chapter of ABM. Here’s why. Read More

Why ABX with Intent data is the future of ABM

3 ways Company Surge® for HubSpot amplifies ABX effectiveness

It’s not an industry secret that most B2B organizations in 2021 face similar challenges. If they’re interested in account-based marketing (ABM) or ABX (account-based everything/experience), those challenges most likely fall under the same umbrella: aligning internal teams and working with limited resources. Here's how Bombora's Intent combined with the power of Hubspot can help. Read More

3 ways Company Surge<sup>®</sup> for HubSpot amplifies ABX effectiveness

Supercharge your ABX with Intent data

Account-based Everything (ABX) drives the alignment of sales and marketing departments, who are collaboratively targeting the same prospects. ABX + Intent data helps teams increase… Read More