Visitor Insights and B2beacon™ deliver strategic measurement for increased ROI

As the B2B buying journey evolves to include even more first and third-party interactions, your measurement strategy must adapt. We connect impressions served to target accounts and identified website visitors —empowering marketers with granular account and persona-level measurement that helps guide strategy and improve results.

Now you can leverage Visitor Insights’ website intel and B2beacon™ to create a unified, data-driven approach to measuring website engagement and campaign performance. This powerful combination offers marketers:

• Ability to identify and engage with high-value accounts
• Real-time insights across the buyer’s journey
• Insights to personalize outreach to engaged target accounts
• Optimized campaign performance for maximum impact

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How can Visitor Insights and B2beacon™ take your targeting to the next level?

Visitor Insights delivers a comprehensive view of visitor engagement, offering insights into firmographic data, behavior patterns, and interests. By leveraging industry-leading identity resolution and high-quality Intent data, marketers gain enriched first-party data as well as first- party intent. This allows teams to understand not just who is visiting, but why.

Available exclusively through The Trade Desk, B2beacon™ is a programmatic solution powered by Bombora’s industry leading B2B identity and audiences, paired with a custom account-level frequency optimization algorithm built by Chalice AI.

Integrating Bombora’s Visitor Insights with B2beacon™ reporting unlocks a new layer of campaign performance measurement.

“[Bombora] has allowed us to both verify which accounts we were connecting with and have complete frequency control at account level, significantly furthering our ABM strategy in the decisioned media space.”

— Mike Fein, VP Global Marketing Strategy, The Trade Desk

Increase your campaign effectiveness with Visitor Insights and B2beacon™

• Powerful personalization: Combine firmographic and Intent data to create hyper-personalized messaging, which increases engagement and drives more qualified leads through the funnel 

• Increased ROI: Narrow your focus to high-potential accounts, reducing wasted marketing spend and increasing conversion rates 

• Strategic account penetration: Target and engage key accounts based on the combined insights to increase the breadth and depth of account reach 

• Precision targeting: Accurately identify and prioritize high-value prospects by leveraging real- time company-level and behavioral data to create impactful campaigns 

• Performance optimization: Leverage real-time reporting to adjust campaigns dynamically, improving results and ROI 

Visitor Insights and B2beacon™ work together to deliver a comprehensive campaign measurement solution, strategically targeting high-potential buyers at optimal times. This approach transforms first-party data into actionable intelligence, driving measurable business outcomes and maximizing ROI.