Watch Party and Q&A: iABM and how it solves B2B programmatic issues

Measure delivery against target accounts

Programmatic ad buying has revolutionized the digital media space. But many haven’t been able to transfer their account-based marketing strategies directly into programmatic due to unique data challenges.

Enter Bombora’s new solution — Intelligent ABM (iABM) — our innovative partnership with The Trade Desk and Chalice AI. Check out this recording of our Watch Party from a session at our Intent Event earlier this summer to hear all about it!

Afterward, Jeff Marcoux and Jake Henry from Bombora followed up with a Q&A and how to get started to unlock the true potential of efficient ABM advertising.