Bombora | Adobe
Adobe Real-Time CDP integration with Bombora
Bring Intent data into Adobe and activate account audiences across the open advertising ecosystem.
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Powering an open, flexible approach to ABM
As B2B teams adopt more data, more channels, and more sophisticated account-based strategies, they’re rethinking how those programs are executed.
Account strategy is now built in systems like Adobe Real-Time CDP—where data is unified, segments are created, and prioritization happens. But activation across paid media still sits outside that system.
Bombora connects the system where account strategy is built with the channels where engagement happens. The integration brings Intent data into Adobe to strengthen account intelligence and turns Adobe account segments into addressable audiences that are ready to activate across the broader advertising ecosystem.
Bring industry-leading Intent data into Adobe
Bombora’s Company Surge® Intent data enriches Adobe account profiles with signals of active research across the B2B web.
With Intent embedded directly in Real-Time CDP, you can:
- Identify accounts actively researching your solutions
- Enrich unified profiles with real buying activity
- Combine Intent with your first-party and third-party data
- Build more informed account segments
- Prioritize based on actual in-market behavior
Activate Adobe account segments across the advertising ecosystem
Any account segment—whether based on Intent, first-party data, or other signals—can be sent directly to Bombora and transformed into an addressable audience.
From there, you can:
- Activate across programmatic, social, CTV, and more
- Reach stakeholders beyond known contacts
- Extend account strategy into the open web
- Eliminate rebuilding audiences across platforms
Bombora translates account lists into real, targetable audiences that are ready for activation across 100+ destinations.
What this Adobe Real-Time CDP + Bombora enables
Stronger account intelligence
Identify in-market accounts using real research activity and enrich Adobe profiles with external buying signals.
More precise segmentation
Build better account segments by combining Intent with your first- and third-party data.
Activation at scale
Turn Adobe account segments into addressable audiences and activate them across programmatic, social, CTV, and more.
One connected workflow
Keep strategy centralized in Adobe while ensuring activation reflects the same account logic—no rebuilding or manual work.
Adobe’s take: Using CDP for ABM- scaling account-based advertising directly with Adobe Real-Time CDP
Get started with Bombora + Adobe
Bring Intent into your CDP and activate your audiences wherever your buyers are engaging
Speak to an expert