Bombora + OpenX

The flexibility to build tailored B2B campaigns. A proprietary tool to prove they are working.

Reach the right accounts and buying groups across OpenX’s premium inventory with Bombora’s industry-leading B2B audiences.
Our direct integration delivers greater scale, faster activation, and high-fidelity campaign measurement through
B2beacon.
Activating through OpenX, Bombora enables granular account- and buying-group-level visibility across your DSP of choice—including DV360, Amazon DSP, and Yahoo.

Customization, scale, reach, and speed
on OpenX.

6,350

Custom targeting options

557

Off-the-shelf audiences

21 M+

Targetable domains

48

Hours fast activation

Expansive audience customization

Thousands of custom targeting options spanning firmographic and B2B demographic attributes. Hundreds of pre-built, off-the-shelf B2B audiences.

B2beacon: proprietary measurement,
purpose-built for B2B

Bombora’s proprietary B2beacon campaign measurement solution is available for OpenX campaigns running on DV360, Amazon DSP, Yahoo DSP, Adobe Advertising Cloud, Basis, Bidtellect, Cadent, illumin, Nexxen, Simpli.fi, Stackadapt, The Trade Desk, and Viant. Simply reach out to Bombora’s Audience Desk to enable B2beacon for your Deal ID campaigns.

Metrics that matter

Measure reach and engagement across accounts and buying groups. 

Unparalleled match rates

90%+ match rates across major DSPs including DV360, AmazonDSP, Yahoo and more.  

Flexible activation

Available on a campaign by campaign basis; no subscriptions, long-term commitments or lengthy implementation.