Custom targeting options
Bombora + OpenX
The flexibility to build tailored B2B campaigns. A proprietary tool to prove they are working.
Reach the right accounts and buying groups across OpenX’s premium inventory with Bombora’s industry-leading B2B audiences.
Our direct integration delivers greater scale, faster activation, and high-fidelity campaign measurement through B2beacon™.
Activating through OpenX, Bombora enables granular account- and buying-group-level visibility across your DSP of choice—including DV360, Amazon DSP, and Yahoo.
Customization, scale, reach, and speed
on OpenX.
Off-the-shelf audiences
Targetable domains
Hours fast activation
Expansive audience customization
Thousands of custom targeting options spanning firmographic and B2B demographic attributes. Hundreds of pre-built, off-the-shelf B2B audiences.
Native access to B2B audiences
only available from Bombora
Target in-market accounts with Company Surge® Intent audiences built from 20,100+ topics and named entities.
Bombora transforms unique signals from specialized B2B data providers like G2, Crunchbase, HG Insights, Definitive Healthcare and more into addressable digital audiences.
B2beacon™:
proprietary measurement,
purpose-built for B2B
Bombora’s proprietary B2beacon™ campaign measurement solution is available for OpenX campaigns running on DV360, Amazon DSP, Yahoo DSP, Adobe Advertising Cloud, Basis, Bidtellect, Cadent, illumin, Nexxen, Simpli.fi, Stackadapt, The Trade Desk, and Viant. Simply reach out to Bombora’s Audience Desk to enable B2beacon™ for your Deal ID campaigns.
Metrics that matter
Measure reach and engagement across accounts and buying groups.
Unparalleled match rates
90%+ match rates across major DSPs including DV360, AmazonDSP, Yahoo and more.
Flexible activation
Available on a campaign by campaign basis; no subscriptions, long-term commitments or lengthy implementation.
Explore more of our integrations
The Trade Desk makes it easy to activate Bombora’s digital audiences across channels and formats.