“We see the Bombora and StackAdapt partnership as the foundation for building the next generation of B2B advertising. We think that’s one that’s deeply data driven, predictive, and personalized at scale. Beyond the initial integration, our goal is to deepen the intelligence layer within our platform, so unlocking even more nuanced ways to identify, prioritize, engage accounts based on the real time buyer signals. So we envision a tighter workflow, advanced segmentation, new tools that make the Intent data even more actionable and, ultimately, we want this partnership to set a standard for how intent data and programmatic media works together, creating a seamless, scalable engine for B2B growth.”
Bombora + StackAdapt
Tap into Bombora’s extensive B2B digital audiences on StackAdapt to supercharge your campaign performance. The direct integration of Bombora and StackAdapt makes it easy to build and activate global advertising campaigns powered by Bombora’s best-in-class B2B audience data.
Bombora and StackAdapt bring together premium B2B digital audiences, omnichannel reach, and closed-loop measurement. The result? Precise targeting, global campaigns that scale, and the clear performance visibility advertisers need to optimize their B2B campaigns.
- Dynamic audience segmentation: B2B audiences tailored to your campaign strategy, built natively within StackAdapt.
- Global scale: billions of targetable business professionals worldwide.
- Omnichannel activation: engage buyers across channels, everywhere they spend time — native, display, Connected TV, video, and much more.
- Account-level measurement: critical insight into account and audience engagement to optimize B2B campaigns in real time.
Build and deploy Bombora audiences—
right where you activate.
Activate off-the-shelf audiences
675 off-the-shelf Bombora audiences available for activation within StackAdapt’s third-party catalog, including:
Firmographic and B2B demographic
Target audiences based on functional area, seniority, industry, company revenue, company size, and more.
Behavioral
Target audiences based on their B2B interests across various business categories, and B2C interests such as hobbies and lifestyle.
Install
Target accounts based on installed software and technology categories.
Curated Ecosystem Audiences
Target exclusive audiences built from the proprietary signals of B2B intelligence leaders like G2, Crunchbase, HG Insights, and Definitive Healthcare.
Build custom audiences
Direct access to Bombora’s digital audience data gives you the freedom to build and activate custom audiences tailored to your strategic needs:
Comprehensive B2B data attributes
Choose from 467 B2B data attributes—spanning Bombora’s firmographic, B2B demographic, behavioral, and install data.
Account-based marketing (ABM)
Transform your key account list into an addressable audience—natively within StackAdapt.
Company Surge®
Target in-market accounts with Bombora’s industry-leading Company Surge® Intent data—focus investment against accounts showing increased research across relevant Intent topics.
Audience to ROI
Activate, target, and measure with Bombora + StackAdapt
Activate Bombora’s B2B audience data across every major advertising channel to engage decision- makers at every stage, sharpen targeting with account-based precision, and measure what’s actually working.
Explore more of our integrations
Our direct integration with
The Trade Desk makes it easy to activate Bombora’s digital audiences across channels and formats.
Learn more
The Trade Desk makes it easy to activate Bombora’s digital audiences across channels and formats.
Our partnership with Reddit allows B2B advertisers to transform any target list or criteria into an addressable audience on the platform.
Learn more
Our partnership with Dun & Bradstreet makes Company Surge® Intent data available to build targeted, in-market account lists.
Learn more
