Bombora + DV360

Bombora powers elevated campaign performance on DV360.

Pair Bombora’s digital audiences with B2beacon™ measurement on DV360 to reach
key buying groups at target accounts and measure what matters in B2B.

Deploy Bombora’s B2B audiences
across your DV360 campaigns.

Discover off-the-shelf audiences

660+ ready-to-launch audiences available for immediate activation.

Firmographic and B2B demographic

B2B demographic and firmographic segments include seniority, functional area, industry, revenue, employee count, and more.

Behavioral

B2B and B2C interest-based segments.

Install

Target accounts based on their installed software and technology tools.

Curated Ecosystem Audiences

Target exclusive audiences built from the proprietary signals of B2B intelligence leaders like G2, Crunchbase, HG Insights, and Definitive Healthcare.

Activate custom audiences built by Bombora

6,350+ attributes enable infinite, tailor-made audience combinations.

Firmographic and B2B demographic

Combine firmographic, B2B demographic, behavioral, and install data to build precise audiences that map directly to your ICP.

Account list (ABM)

Transform any account list into an addressable audience, deployable wherever you’re running your campaigns.

Company Surge®

Target in-market accounts with Company Surge® Intent audiences built from 25,300+ topics and named entities.

Visitor Insights (1P data) audiences

Transform your website visitors (1P) into addressable digital audiences.

Unlock high-fidelity B2B campaign measurement with B2beacon™

Bombora’s proprietary B2beacon™ delivers a new standard in B2B campaign measurement.
Purpose-built for B2B, B2beacon™ gives B2B advertisers the visibility and metrics to evaluate digital campaign performance and optimize future strategies.

Activate B2beacon™ measurement across your DV360 campaigns via OpenX.

Metrics that matter

Measure reach and engagement across accounts, personas and buying-groups. 

Unparalleled match rates

90%+ match rate across DV360 ensures a complete view of campaign performance.

Flexible activation

Available on a campaign by campaign basis; no subscriptions, long-term commitments, or lengthy implementation.