The Trade Desk makes it easy to activate Bombora’s digital audiences across channels and formats.
Bombora powers elevated campaign performance on DV360.
Pair Bombora’s digital audiences with B2beacon™ measurement on DV360 to reach
key buying groups at target accounts and measure what matters in B2B.
660+ ready-to-launch audiences available for immediate activation.
B2B demographic and firmographic segments include seniority, functional area, industry, revenue, employee count, and more.
B2B and B2C interest-based segments.
Target accounts based on their installed software and technology tools.
Target exclusive audiences built from the proprietary signals of B2B intelligence leaders like G2, Crunchbase, HG Insights, and Definitive Healthcare.
6,350+ attributes enable infinite, tailor-made audience combinations.
Combine firmographic, B2B demographic, behavioral, and install data to build precise audiences that map directly to your ICP.
Transform any account list into an addressable audience, deployable wherever you’re running your campaigns.
Target in-market accounts with Company Surge® Intent audiences built from 25,300+ topics and named entities.
Transform your website visitors (1P) into addressable digital audiences.
Bombora’s proprietary B2beacon™ delivers a new standard in B2B campaign measurement.
Purpose-built for B2B, B2beacon™ gives B2B advertisers the visibility and metrics to evaluate digital campaign performance and optimize future strategies.
Activate B2beacon™ measurement across your DV360 campaigns via OpenX.
Measure reach and engagement across accounts, personas and buying-groups.
90%+ match rate across DV360 ensures a complete view of campaign performance.
Available on a campaign by campaign basis; no subscriptions, long-term commitments, or lengthy implementation.