B2B Sales and Marketing
Align marketing and sales towards a unified approach focused on Intent data.
Surf's upJust Media is a media and marketing services agency that was built from the ground up to ensure cohesive and integrated media perspectives. Its diverse and specialized teams allow it to harness media to transform brands by delivering bottom-line results. In a world where buyers self-nurture through the purchase process, Just Media deploys what it calls the ‘Connected Experience’ to help its clients own, validate and activate their brand. Just Media thrives on being nimble and agile – quickly bringing ideas and innovations to market.
1. Identify active accounts and create a list of target accounts: Intent data analysis allows Just Media to generate insights into which accounts are active prior to becoming customers. This insight helps it create new target account lists or segment existing account lists, making campaigns more efficient for its customers.
2. To empower sales: By pulling Company Surge® data for a target account list, Just Media is able to help sales teams facilitate business conversations by understanding what content organizations are consuming at each office location.
1. Targeting with in-house media platforms: With Bombora’s full taxonomy integrated into Just Media’s in-house media buying platforms, it is able to use Intent data to more granularly target businesses and individuals. This helps to replace businesses and individuals with ‘in-market businesses’ in near real-time across the web.
2. Targeting across all media channels: Outside of in-house platforms, Just Media is able to connect the customer experience by using Intent data for outbound lead generation, inbound account targeting, email, and sales activity.
Demonstrating expertise across B2B strategy, execution, and reporting, Just Media is the flagship platinum member of the Bombora Certified Agency Program. Just Media has worked with us to evolve the uses of our Intent data for improving campaign performance and continues to leverage it across the marketing mix, to drive better return on investment for B2B marketers.
Whether you're a marketing or sales pro, Company Surge® for Salesforce arms you with the power of Intent data to customize engagement and drive greater demand into the funnel.
Align marketing and sales towards a unified approach focused on Intent data.
Surf's upDeliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.
Dive inEnrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.
Take offBombora Certified Agency's are expert users of our products and have access to numerous benefits as a part of the program.
Apply to become a Bombora Certified Agency