Reaching B2B businesses and buyers across all media channels
1. Targeting with in-house media platforms: With Bombora’s full taxonomy integrated into Just Media’s in-house media buying platforms, it is able to use Intent data to more granularly target businesses and individuals. This helps to replace businesses and individuals with ‘in-market businesses’ in near real-time across the web.
2. Targeting across all media channels: Outside of in-house platforms, Just Media is able to connect the customer experience by using Intent data for outbound lead generation, inbound account targeting, email, and sales activity.