1. Identify active accounts and create a list of target accounts: Intent data analysis allows Just Media to generate insights into which accounts are active prior to becoming customers. This insight helps it create new target account lists or segment existing account lists, making campaigns more efficient for its customers.

2. To empower sales: By pulling Company Surge^® data for a target account list, Just Media is able to help sales teams facilitate business conversations by understanding what content organizations are consuming at each office location.

Demonstrating expertise across B2B strategy, execution, and reporting, Just Media is the flagship platinum member of the Bombora Certified Agency Program. Just Media has worked with us to evolve the uses of our Intent data for improving campaign performance and continues to leverage it across the marketing mix, to drive better return on investment for B2B marketers.