Apply a cohesive B2B segmentation strategy across all your media

Just Media

What does Just Media do?

Just Media is a media and marketing services agency that was built from the ground up to ensure cohesive and integrated media perspectives. Its diverse and specialized teams allow it to harness media to transform brands by delivering bottom-line results. In a world where buyers self-nurture through the purchase process, Just Media deploys what it calls the ‘Connected Experience’ to help its clients own, validate and activate their brand. Just Media thrives on being nimble and agile – quickly bringing ideas and innovations to market.

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Partner-JustMedia-What-does-Justmedia-do

Leveraging Intent data

Identifying active accounts and empowering sales teams

1. Identify active accounts and create a list of target accounts: Intent data analysis allows Just Media to generate insights into which accounts are active prior to becoming customers. This insight helps it create new target account lists or segment existing account lists, making campaigns more efficient for its customers.

2. To empower sales: By pulling Company Surge^® data for a target account list, Just Media is able to help sales teams facilitate business conversations by understanding what content organizations are consuming at each office location.

Partner-JustMedia-Reaching-businesses-and-buyers-across-all-media-channels

Reaching B2B businesses and buyers across all media channels

1. Targeting with in-house media platforms: With Bombora’s full taxonomy integrated into Just Media’s in-house media buying platforms, it is able to use Intent data to more granularly target businesses and individuals. This helps to replace businesses and individuals with ‘in-market businesses’ in near real-time across the web.

2. Targeting across all media channels: Outside of in-house platforms, Just Media is able to connect the customer experience by using Intent data for outbound lead generation, inbound account targeting, email, and sales activity.

The first platinum Bombora Certified Agency member

Demonstrating expertise across B2B strategy, execution, and reporting, Just Media is the flagship platinum member of the Bombora Certified Agency Program. Just Media has worked with us to evolve the uses of our Intent data for improving campaign performance and continues to leverage it across the marketing mix, to drive better return on investment for B2B marketers.

Find out more about Bombora Certified Agencies

How does this apply to you?

Whether you're a marketing or sales pro, Company Surge^® for Salesforce arms you with the power of Intent data to customize engagement and drive greater demand into the funnel.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up

Agencies

Deliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.

Dive in

Publishers

Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off

From early on, we saw the value of knowing which products companies were actively researching and have integrated Bombora’s data into our adtech platforms so that we can deliver more performance. We are excited to continue to develop unique data-driven solutions for our customers.

Dick Reed, CEO

Just Media

Browse other partners

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Lattice Engines

Using Intent data, Lattice Engines identify early buyer interest and run hyper-personalized marketing and sales campaigns.

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Become Bombora Certified

Bombora Certified Agency's are expert users of our products and have access to numerous benefits as a part of the program.

Apply to become a Bombora Certified Agency