Account Based Marketing is now ‘table stakes’ for sales and marketing. And Bombora’s new partnership with Integrate helps them focus on prospects in active demand mode… and more likely to convert.
“The days of buying up demand media and praying you hit your numbers are over,” said Scott Vaughan, CMO of Integrate.
Bombora’s Company SurgeTM Intent data helps marketers zero in on B2B prospects interested in what they sell. As well as focus time, effort and resources on those accounts most likely to become customers.
This data then feeds into Integrate’s Demand Orchestration software to help target these prospects and build out buying committees. Marketers can then inject and action this data in their marketing automation and/or CRM systems.
“Account Based Marketing and sales are now table stakes for B2B brands,” said Erik Matlick. “Marketers need to close in on the targets that are most likely to convert, and concentrate their efforts on those accounts.”
The partnership enables marketing and sales take a more intelligent approach to top-of-funnel demand generation, helping to drive joint account-based revenue.
Parts of this post were first published on Global Newswire.