Author: Marketing Bombora
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B2B sales and marketing teams benefit significantly from knowing when visitors from their target companies interact with their web content. But when it… Read More
In today’s competitive B2B landscape, leveraging Intent data has become a game-changer for marketing, sales, and data science teams. But not all data… Read More
In a recent Bombora survey of B2B brands and advertising agencies, the most common struggles were the inability to spend ad dollars effectively, correctly measure… Read More
B2B advertisers are no stranger to programmatic ad buying, yet their efforts to execute B2B targeting are often limited… Read More
It’s 2025—and the value of omnichannel advertising strategies is undeniable. McKinsey defines omnichannel strategies as interacting with your customers over the channels they prefer.1 These… Read More
When Bombora invented B2B Intent Data a decade ago, our solution gave businesses a much-needed way to identify, understand, and apply B2B research and… Read More
Bombora is not just the leader in B2B Intent data. We invented it. Bombora’s industry-leading B2B Intent data solution powers sales and marketing teams with actionable insights… Read More
In this webinar, we introduce Bombora’s Visitor Insights tool – an industry-leading identity resolution solution that uses our patented methodology bringing together deterministic,… Read More
This fall, Bombora is celebrating our 10-year anniversary. This milestone has inspired the whole team—myself included—to reflect on our roots, the… Read More
Strategies to optimize every stage of the buying journey In account-based marketing (ABM) platforms, Intent data reigns supreme as a B2B marketing tool capable of… Read More