The essential Intent data guide
Learn how activating Intent data can transform sales and marketing results.
Company Surge® Intent data
Fuel your B2B marketing and sales strategies
with Company Surge®.
We’re not just the leader in
B2B Intent data. We invented it.
Company Surge®, Bombora’s industry-leading B2B Intent data solution, powers sales and marketing teams with actionable insights to accelerate go-to-market strategies across the buyer journey.
From ABM to ad strategy to churn reduction:
Intent data drives results.
Building effective target account lists requires more than just firmographic data. With Company Surge®, marketing and sales teams can pinpoint the accounts most likely to be in-market for their solutions using insights from research activity across the B2B web.
Our
Data Co‑op:
a
one-of-a-kind source of Intent.
Bombora’s Intent data is derived from our one-of-a-kind Data Co-op, made up of thousands of media destinations (publishers, B2B brands, and premium data providers) that represent the full spectrum of B2B research. Our Data Co‑op is governed by persistent privacy-first, consent-driven, data collection protocols that ensure that our Intent data remains durable as the privacy landscape evolves.
Across the Co-op we track tens of thousands of topics (updated frequently) and millions of B2B domains. 86% of the data in our Data Co‑op is shared exclusively with Bombora for the purpose of deriving Intent – no other Intent data provider has access to these highly relevant signals.
What makes Bombora Intent data different?
Not all B2B data is created equal. Since we created the B2B Intent data category, many players have entered the space. Bombora continues to be recognized as “the gold standard”.
Exclusive quality at scale
Powered by our one-of-a-kind Data Co-op; 86% of our signals are exclusively shared with Bombora for the purpose of deriving Intent. Our Intent data is called “highly unique” and “future proof” by Forrester.
Proprietary methodologies
Bombora uses patented AI-driven Intent models that measure real research behavior over time, not just keyword spikes.
Privacy-first data collection
Our solutions meet leading enterprise quality and privacy standards (e.g., GDPR and CCPA). Trusted, direct-source signals ensure durability.
Deployable everywhere
Bombora’s Intent data integrates seamlessly into the advertising, marketing, sales and CRM platforms your teams already use. Our Intent signals can be activated wherever actions are taken.
Account-level Intent shows you where to look.
Buying-group, persona-level insight shows you who is driving the research.
B2B personas enrich Company Surge®, revealing the buying group members driving activity at your target accounts. B2B personas give visibility into roles, seniority, and decision-maker status through the buying journey.
Bombora’s data solutions: exceptional on their own, transformational together.
Learn how Bombora’s suite of solutions amplify the impact of Company Surge®.
Combine target account engagement on your site with Intent signals from across the B2B web for a complete picture of buyer behavior and robust account prioritization.
Leverage Bombora’s proprietary audience data to reach the accounts showing the greatest Intent with personalized campaigns that reflect the most relevant topics.
Get a holistic view of high-Intent, in-market accounts, site traffic, and digital campaign engagement with intuitive analytics dashboards.
Not all Intent data is created equal.
Key questions to consider when evaluating Intent data providers.
