Company Surge® for Marketo

Scale up quality prospects and accelerate engagement

Knowing which accounts to prioritize, when to market to them and with which messages is consistently the challenge for B2B marketers.

Company Surge® tells you which businesses are actively researching your products and services —and to what extent. Integrated directly with Marketo, you can quickly uncover high value, quality accounts and enhance lead nurturing and engagement strategies.

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Intent insights, activated directly in Marketo

Marketers can quickly and easily activate Intent data in existing Marketo Engage workflows.

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Create data-driven target account lists

Uncover high value target accounts that are in an active buying cycle for your products or services, and ready for engagement.

Use Company Surge® data to further prioritize existing Smart lists and target account lists based on intent.

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Accelerate qualified prospects

Never miss an opportunity to engage with a qualified prospect. Strengthen lead scoring models based on intent, route them to the right nurture paths to drive further marketing engagement or send hot prospects directly to sales for follow up.

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Build meaningful prospect conversations

Generate greater impact from Account-Based Marketing or lead nurturing strategies with the knowledge of which topics are most interesting to each target account.

Tailor nurture emails, digital advertising, social posts, videos and sales outreach based on their prioritized topics to increase content effectiveness and engagement.

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Everybody wins with Bombora

Whether you're a marketer or an agency, Company Surge® for Marketo helps you better segment your contacts and deliver personalized messages that make a greater impact.

B2B Marketing

Enhance nurture strategies and transform generic messages into meaningful customer engagements.

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B2B Agencies

Partner with clients to focus email programs and Account-Based Marketing initiatives on businesses showing intent on relevant topics.

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Customer testimonial

We layer Company Surge® data with individual contact lead scores to come up with an overall account score for our target companies. We go after target companies with high account scores across all of our Account Based Marketing channels and have seen the number of engaged contacts increase.

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Kari Hodgson

Director of Demand Generation, Couchbase

Get on target with Company Surge® for Marketo

Enrich your marketing automation with Company Surge® data and know when your target accounts are in active demand mode.

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