Our integration with OpenX deploys Bombora’s digital audiences across premium inventory, and unlocks B2beacon™ measurement across many DSPs like DV360.
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Identify and act on in-market accounts with Company Surge® in Aurasell.
Aurasell is designed to replace fragmented tech stacks with a single, intelligent operating system for prospecting, selling, and managing revenue. By layering Company Surge® data with Aurasell’s account signals, revenue teams can reach accounts showing increased research behavior across the B2B web.
The value of Company Surge®
for Aurasell users
Automate Intent-driven prospecting
Use Company Surge® signals to automatically trigger Aurasell’s account sourcing and contact enrichment, focusing efforts on accounts who are in-market.
Customize AI-driven messaging
Leverage Bombora’s Intent signals within Aurasell’s AI Personalized Outreach engine to customize messaging and outreach around the topics your prospects are actively researching.
Uncover expansion opportunities
Identify cross-sell and upsell opportunities within your existing CRM by tracking increased research behavior on relevant topics from current customers.
Bombora Intent data in the Aurasell platform
Company Surge® data is embedded in Aurasell, giving teams visibility into which accounts are in-market. Workflows can be built around Bombora topics to flag accounts when research activity increases and automatically build outreach lists.
Customers looking to expand topic coverage beyond their package can work directly with Bombora to access additional Intent topics.
Startup and SMB plans
Customers have access to 12 Bombora Intent topics included, giving teams getting their GTM motion off the ground and fast-moving teams the flexibility to track Intent across a broader set of buying triggers.
Mid-market & Enterprise plans
Customers have access to 25 Bombora Intent topics included, giving complex organizations a comprehensive view of in-market accounts.
Explore more of our integrations
Our partnership with Reddit allows B2B advertisers to transform any target list or criteria into an addressable audience on the platform.
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Apollo embeds Company Surge® Intent data in the platform to help sales teams reach in-market accounts faster.
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