Increase conversions with Intent data for SaaS providers
Creating valuable content at scale is a challenge. How can tech and SaaS providers meet the needs of their buyers and reach out in a meaningful way?
Check out these resources from software enterprises who used Intent data to drive their business forward, create ABM campaigns and content that convert, and build solid, data-backed outreach processes that increase revenue.
Connect with accounts actually ready to purchase
Snowflake, a data cloud provider, unlocked a whole new potential across their revenue team when they infused Intent data across everything.
It’s been a success for the SDR team, who’s enjoyed two to four times more meetings and a 26% higher completed meeting rate since the launch of Intent-based “one-team messaging.”
What are your software peers researching?
Bombora research shows marketers in the software industry are looking into new AI tools, resource management, and best practices amid uncertain economic conditions.
Check out our 2023 Upswell Intent Trends Report to see what marketers are researching and what they’re exploring to reach customers as media habits shift.
Increase SDR influence and account executive close rates
Triblio provides Account-Based Marketing (ABM) software to generate demand and engagement from target accounts. By combining Company Surge® Intent data with Triblio’s first-party data and sales activation plays, it increased SDR influence by 18% and Account Executive close rate by 28%.
How?
Their team segmented top accounts into three groups based on interest for relevant Intent topic clusters:
- Competitor (competitive topics)
- Use case (specifically Account Based Marketing topics)
- Field event (geographies interested in relevant topics)
Intent data solutions for tech and software providers
Tackle sales and marketing alignment with Intent-driven ABM
Cloudera provides a modern data management and analytics platform. And like many sales and marketing teams, Cloudera’s lacked insight into which accounts to focus on and what messages were most relevant to prospects.
With Bombora’s Intent data and analytics, Cloudera created a sales recommendation dashboard to help reps succeed in Account-Based Marketing and sales. Their Intent-driven ABM delivered measurable ROI with over 30 significant business deals.
SugarCRM is a full-featured customer relationship management platform.
They found that their traditional sales development representative (SDR) methods of working in an Excel spreadsheet were expensive and time-consuming.
With Intent data, SugarCRM found $2m in pipeline that they never knew existed.
Clare Dorrian
SugarCRM CMO
“Ten weeks post launch [with Bombora], we found $2m in pipeline that we never knew existed. Two weeks later, we doubled it.”
Grow revenue with existing customers
Unity provides software solutions to both create and operate interactive, 2D and 3D content for various industries and applications — from gaming to digital twins.
“Some of the challenges we were experiencing were low MQL-to-opportunity conversion rates and lack of account-based intelligence (beyond qualitative information from sales),” cited Carmen Goldstein, Unity’s director of growth marketing campaigns.
A simplified GTM for SaaS providers with Intent data
As the SaaS industry continues to “do more with less,” take advantage of the market share by using Intent data to understand exactly what your target accounts need and increase revenue with existing customers. Experience simplified your workflows and improved sales and marketing performance.
