Meetings and events are powerful marketing channels that require tremendous time and resources to execute. But it’s challenging to prioritize events that will deliver the greatest ROI, and recruit and engage the right audience for those events.
Identify accounts and geographic regions interested in your products or services. With this data, you can source events in areas with greater interest and send more targeted ads or emails that drive attendees to your events.
Veristor generated an 18% increase in event attendance
98% of your website visitors are anonymous. But insight into whether the right prospects are engaging with your website is critical for understanding how to optimize your content and your campaigns to drive greater ROI.
Uncover the firmographic attributes of your anonymous website visitors. Find out if your campaigns are driving the right accounts to your website, what content they are interested in, and their level of engagement so you can optimize campaigns and your website for better performance.
Optimize your campaigns and website for better performance
Marketers have traditionally cast a wide net using basic demographic and firmographic attributes to define their target audience. Account Based Marketing has emerged as an alternative strategy, however only a fraction are interested in what you sell. With limited resources, marketers have little insight into which accounts to focus on and what messages will resonate.
Refine your digital advertising and ABM campaigns to focus on businesses in active buying mode for what you sell. Tailor your advertising messages based on topics of interest across programmatic and paid social channels to increase engagement and drive more efficient demand.
DataStax -40% increase in paid social and 60% increase in Terminus display ads engagement IBM -41% decrease in cost-per-registration through LinkedIn ads while still driving high quality leads
MediaMath, AppNexus, Salesforce DMP, LiveRamp, Lotame, Adobe, Eyeota, Taboola, Oracle Data Cloud, The Trade Desk, Facebook, RollWorks, Terminus
Leads can come from many sources, but not all leads are created equal. Many are not interested in what you sell and can consume valuable resources that could be allocated to other efforts.
Drive qualified demand for your business. By identifying organizations in active buying cycles for your products or services, your contact acquisition and content syndication programs can be more targeted and efficient.
It’s challenging enough to enable a singular sales team but when you add in multiple partners and intermediaries, the process can be even more complicated. Helping identify the right accounts to focus on and developing a consistent and personalized talk track is critical for channel success, but it’s no easy task for most organizations.
Use Intent data to identify qualified leads that are mutually interested in you and your channel partner. Prioritize higher likelihood buyers and enable channel sales teams with relevant talk tracks to increase sales productivity.
Increase qualified leads and sales for channel partners
The greatest challenge for content marketing is being able to cut through the noise and earn your audience’s attention. But marketers don’t have visibility into which topics are most interesting to their target audience and at which points during the buying cycle those content pieces are most relevant.
Uncover the content topics that your target accounts are interested in. Use this data to inform your content strategy and creation process so you can create content that resonates with your target accounts.
Sales and marketing have become much more data-centric for selecting the best accounts to focus on with which products or messages. Business intent is a key ingredient and when missing from data science models, overlooks the current interest of businesses in your products or services.
Adding Intent to any data science model or data lake can augment account scoring, fit or other predictive models that drive more holistic and integrated sales and marketing strategies.
VersionOne – 88% increase in enagagement and 23% of new enterprise business from the same accounts by creating a Fit + intent + engagement model OneLogin – 2X increase in email reply rates and 10% increase in sales pipeline by combining Fit + Intent