“Bombora’s expansive off-the-shelf and custom audiences, which include their proprietary B2B Intent data, provide both high-quality and scalable audiences that are needed to execute globally across platforms.”
Agencies
B2B advertising solutions
that
power strategies and deliver results.
Bombora empowers agencies to plan, activate, measure, and optimize B2B digital campaigns that deliver elevated results for clients across every stage of the buyer’s journey.
Build B2B digital audiences that reach your client’s ideal target.
Custom audiences
Combine 6,350 firmographic, B2B demographic, geographic, behavioral, and install data attributes to build infinitely customizable audience segments.
Off-the-shelf audiences
Leverage 740+ off-the-shelf audiences predefined by function, role, B2B interest area, and more.
Account-based audiences
Transform any key account list into an addressable audience deployable across channels and platforms. Leverage Bombora’s B2B buying-group persona data and B2B identity graph to ensure accurate targeting of relevant members of the buying group.
Company Surge® Intent-based audiences
Bombora’s Company Surge® Intent-based audiences allow advertisers to target companies actively in-market for a product or solution or conducting research on any one of 21,600+ Intent topics.
Curated Ecosystem Audiences
Bombora partners with specialized B2B data providers to convert unique signals into addressable audiences for advertising. Founding partners include Crunchbase, G2, Definitive Healthcare, and HG Insights. These off-the-shelf and custom audiences are exclusively available with Bombora.
Precision audiences without sacrificing scale.
Bombora’s proprietary audiences are built with a full range of digital identifiers, including cookies, IPs, MAIDs, and HEMs. On average, our audiences are 5X larger than other B2B audience providers across key segments.*
*Based on key comparable B2B segments available within DV360 over a 30-day global average as of 7/30/2025
ABM activation with
full buying group reach.
Bombora brings your clients’ ABM strategies to life by converting static account lists into addressable audiences. Our audience data takes targeting beyond your client’s known contacts—expanding account audiences to reach the full buying-group across all the channels where they engage.
Omnichannel audience
activation.
Zero boundaries.
B2B decision makers are engaging across a growing ecosystem of channels and formats. With Bombora’s platform-agnostic audiences, you can deploy our full B2B audience suite across hundreds of destinations. Deliver a unified campaign experience from programmatic to social to CTV, reaching decision makers wherever they consume content.
Measure what matters: B2B campaign measurement on demand.
B2beacon™, Bombora’s proprietary campaign measurement solution, gives you the ability to definitively demonstrate campaign performance to your clients. B2beacon™ delivers account and buying group-level reach and engagement with a 90%+ match rate powered by direct log-level integrations. B2beacon™ is available on a campaign-by-campaign basis on leading DSPs and SSPs including Amazon DSP, DV360, OpenX, and The Trade Desk.
Trusted by leading B2B brands and agencies
What makes Bombora’s
data solutions
different?
Not all B2B data is created equal. Bring your clients best-in-class data that powers superior campaign results.
Proprietary methodologies
AI-driven, patented approaches create the most sophisticated company Intent offering on the market. Key elements include continuous tracking, historical baselines, and NLP models that go beyond simple keywords.
Exclusive quality at scale
Our custom audience data includes proprietary signals from across the B2B ecosystem. Bombora audience segments are 5X the scale of other providers.
Trusted expert partner
Our expert team, including many founders, brings B2B advertising experience and works closely with you to maximize value for your clients.
Deployable everywhere,
in real time
Our B2B audiences and campaign measurement solution can be deployed across the B2B ad tech ecosystem.
Bombora’s data solutions: exceptional on their own,
transformational together.
Intent data enables advertisers to target companies actively researching solutions, tailor audience segments and creative by buyer journey stage, and execute precise competitive takeout strategies.
Our Visitor Insights identity solution builds your clients’ first-party data, enables real-time website retargeting, and provides valuable insights to shape audience segmentation and campaign strategy.
Bombora’s custom and off-the-shelf audiences give agencies the freedom to build exactly the right audience to power client campaigns and realize their strategic goals.
B2beacon™ provides the high-fidelity account-level reach and engagement metrics to prove campaign effectiveness and uncover opportunities for optimization.
Intuitive visualizations of Intent trends, client website traffic, key account engagement, and campaign performance reveal insights and support strategic discussions with clients.
