Turbonomic driving email conversion and high quality sales conversations

Increasing email conversion

Turbonomic leverages Company SurgeTM for Email to generate increases in email conversion and drive high-quality sales conversations.

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Turbonomic's journey

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Background

Enterprise cloud and virtualization software company, Turbonomic (formerly VMTurbo), enables its customers to manage their workload on any infrastructure, anywhere, anytime. Launched in 2010, Turbonomic is one of the fastest growing technology companies in the virtualization and cloud space.

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Challenge

Having been successful in growing its database rapidly, Turbonomic wanted more insights about its audience to move past the ‘batch and blast’ nature of its email marketing campaigns to an approach that would effectively and efficiently prioritize sales.

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Solution

Using Company SurgeTM for Email, Turbonomic identified and segmented target individuals in its database who were demonstrating greater intent on specific topics related to its business, allowing it to provide relevant content.

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Results

Turbonomic conducted an A/B email campaign through Marketo, sending an email to contacts demonstrating active intent for ‘cloud-as-a-service’ and a control group.

After using Company SurgeTM for Email, Turbonomic was able to demonstrate an increase in email conversion KPIs, drive qualified opportunities for its sales team, and determine more efficient prioritization of MQLs. It also identified opportunities to re-engage its audience across different stages of the customer journey.

Everybody wins with Bombora

Whether you're a B2B marketer, agency, publisher, or partner, Company SurgeTM for Email delivers a boost to your contact profiles by enriching them with relevant and timely Intent data so you can send better emails and generate better responses.

B2B Sales and Marketing

Re-engage with dormant contacts and drive new opportunities for sales.

Surf's up

B2B Agencies

Partner with clients to focus email programs and Account Based Marketing initiatives on businesses demonstrating intent on relevant topics.

Dive in

Publishers

Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off

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What is Company Surge™ for Email?

Company SurgeTM for Email delivers a boost to your contact profiles by enriching them with relevant and timely Intent data so you can send better emails and generate better responses.

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