Salesforce reaches the right people with the right ads, seeing 271% increase in ROI

Intent data powers display and paid social, dramatically increasing ROI

When you hear them sneezing, Salesforce wants to be able to offer them a tissue. Salesforce’s Head of Demand Generation and Paid Digital – Americas, Ben Howell, shares how Intent data identifies businesses interested in their products. Resulting in 271% return-on-investment for digital display and paid social, and shaving 33% off the sales cycle.

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Marketo uses Intent data to help sales pursue deals faster and increase engagement through email marketing and LinkedIn campaigns.

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Pegasystems uses a Historical Buyer Journey Analysis to uncover the most meaningful topics and previously unidentified hot prospects.

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With the help of Just Media and Bombora's Intent data, Cloudera drives hyper-targeted ABM by prioritizing key target accounts.

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