Find out how Salesforce uses Intent data

Salesforce reaches the right people with the right ads, seeing 271% increase in ROI

Intent data powers display and paid social, dramatically increasing ROI

When you hear them sneezing, Salesforce wants to be able to offer them a tissue. Salesforce’s Head of Demand Generation and Paid Digital – Americas, Ben Howell, shares how Intent data identifies businesses interested in their products. Resulting in 271% return-on-investment for digital display and paid social, and shaving 33% off the sales cycle.

Everybody wins with Bombora

Whether you're a B2B marketer, agency, data co-op member, or partner, Company Surge® helps you prioritize your resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up

Agencies

Deliver better results for your clients with highly targeted campaigns that focus on businesses showing intent.

Dive in

Publishers

Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off

Browse other case studies

Marketo

Marketo uses Intent data to help sales pursue deals faster and increase engagement through email marketing and LinkedIn campaigns.

View case study

Pegasystems

Pegasystems uses a Historical Buyer Journey Analysis to uncover the most meaningful topics and previously unidentified hot prospects.

View case study

Cloudera

With the help of Just Media and Bombora's Intent data, Cloudera drives hyper-targeted ABM by prioritizing key target accounts.

View case study

What is Company Surge®?

Company Surge® helps you identify 'in-market' businesses before they have landed on your website, so you can proactively coordinate sales and marketing around accounts with active intent.

Find out how you can surf Company Surge®