The B2B Data Standard

What is Intent data?

Data that is collected about business web users’ observed behavior - specifically web content consumption - that provides insights into their interests and from this indicate potential intent to take an action.

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Why collect Intent data?

B2B decision makers purchase decisions are influenced by a broad range of content sources. Forrester Research identified 15 sources.

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Content plays a key role in B2B buying

Content consumption insights can help identify purchase intent.

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Large B2B buying committees drive purchase decisions

Combining Intent data with Account-Based Marketing (ABM) can help you target and reach everyone involved in the B2B buying process.


Our data collection methodology

Bombora collects an unprecedented amount of B2B Intent, demographic and firmographic data at scale.


Gathering data from across the B2B web

Bombora captures  intent signals from across the B2B web, spanning across multiple content sources.


A co-operative approach to data

Companies that contribute data, join our Data Co-operative. By contributing, they get access to the whole dataset and better understanding of their audience composition.

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Unparalleled B2B scale

The scale of Bombora’s dataset gives you access to deep insights across a range of B2B areas.

Find out how you can you apply these insights
Data_landing_Unparalleled B2B scale

Capturing business buying globally

Bombora collects intent signals from across the world. More than a third of our data is sourced outside of the United States.

Surge is an increase in B2B buyer activity

Surge data identifies which of your target companies are actively researching your products and services, signaling when and what they want to hear from you.

Find companies interested in hearing from you today