The B2B Intent data standard

What is Intent data?

Data that is collected about business web users’ observed behavior - specifically web content consumption - that provides insights into their interests and from this indicate potential intent to take an action.

Website-Forrester-bar-graph
Why collect Intent data?

B2B decision makers purchase decisions are influenced by a broad range of content sources. Forrester Research identified 15 sources.

Jump In!
Website-Forrester-bar-graph
Data page_Stat(slider)BOLD
Content plays a key role in B2B buying

Content consumption insights can help identify purchase intent.

Surf's Up!
Data page_Stat(slider)BOLD
bombora-how-we-collect-our-intent-data-october-2016
Large B2B buying committees drive purchase decisions

Combining Intent data with Account Based Marketing (ABM) can help you target and reach everyone involved in the B2B buying process.

bombora-how-we-collect-our-intent-data-october-2016

Our data collection methodology

Bombora collects an unprecedented amount of B2B Intent, demographic, and firmographic data at scale.

Data_landing_Gathering-data-from-across-the-B2B-web

Gathering data from across the B2B web

Bombora captures intent signals from across the B2B web, spanning across multiple content sources. Our B2B Data Co-op monitors content consumption of over 4,000 business topics.

Discover the Data Co-op
Data_landing_Gathering-data-from-across-the-B2B-web
Data-page-Co-operative-approach-to-data-Q1-2018

A co-operative approach to data

Companies that contribute data, join our Data Co-operative. By contributing, they get access to the whole dataset and better understanding of their audience composition.

Join our Data Co-op
Data-page-Unparalleled-B2B-scale-Q2-2018

Unparalleled B2B scale

The scale of Bombora’s dataset gives you access to deep insights across a range of B2B areas.

Figures for Q2 2018 (average of monthly figures from April to June)

Find out how to apply these insights
Data-page-Unparalleled-B2B-scale-Q2-2018
Data_landing_International-figures-Q2_2018

Capturing business buying globally

Bombora collects intent signals from across the world. More than a third of our data is sourced outside of the United States.

Figures for Q2 2018 (average of monthly figures from April to June)

Company Surge™ data indicates an increase in B2B buyer activity

Company SurgeTM data identifies which of your target organizations are actively researching your products and services, signaling when and what they want to hear from you.

Find companies interested in hearing from you today