The B2B Intent data standard

What is Intent data?

Data that is collected about business web users’ observed behavior -specifically web content consumption- that provides insights into their interests and from this indicate potential intent to take an action.

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Why collect Intent data?

B2B decision makers purchase decisions are influenced by a broad range of content sources. Forrester Research identified 15 sources.

Intent data guide
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Content plays a key role in B2B buying

Content consumption insights can help identify purchase intent.

Intent data guide
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Large B2B buying committees drive purchase decisions

Combining Intent data with Account Based Marketing (ABM) can help you target and reach everyone involved in the B2B buying process.

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Our data collection methodology

Bombora collects an unprecedented amount of B2B Intent, demographic, and firmographic data at scale.

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Gathering data from across the B2B web

Bombora captures intent signals from across the B2B web, spanning across multiple content sources. Our B2B Data Co-op monitors content consumption of over 6,700+ business topics.

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A co-operative approach to data

Businesses that contribute data, join our Data Co-operative. By contributing, they get access to the whole dataset and better understanding of their audience composition.

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Unparalleled B2B scale

The scale of Bombora’s dataset gives you access to deep insights across a range of B2B areas.

Figures for Q1 2020 (average of monthly figures from January to March)

Find out how to apply these insights
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Capturing business buying globally

Bombora collects intent signals from across the world. More than a third of our data is sourced outside of the United States.

Figures for Q1 2020 (average of monthly figures from January to March)

Get a free customized Company Surge® report

We believe in testing Intent data before you buy it, which is why we offer you the chance to build a personalized report in real-time with someone from our sales team. You'll get a full-scale Company Surge® report, customized for your business needs, that you can take back to your team to review and test.

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